Chávez eyes

"Chávez eyes" (Spanish: ojos de Chávez) is a design of stylized eyes of Hugo Chávez that has become pervasive throughout Venezuela among the supporters of Chávez, the Venezuelan government and PSUV[1][2] that is primarily used as political propaganda for the Bolivarian government.[3] The eyes have been seen on "billboards, T-shirts and buildings around the nation".[4]

A billboard of Hugo Chávez's eyes and signature in Guarenas, Venezuela.

Background
Members of the Venezuelan armed forces carrying "Chávez eyes" flags saying, "Chavez lives, the fight continues".

"Chávez eyes" first originated from Hugo Chávez's final presidential campaign in 2012,[1] with the idea originating from José Miguel España, a member of Chávez's campaign.[3] During an election gathering, thousands of Chávez supporters wore red shirts printed with his eyes in black.[1]

The design was then widely spread by Chávez supporters.[1] Following Chávez's death, Venezuelan president Nicolás Maduro adopted the emblem after coming to power, placing the eyes on "billboards, walls, and even the facades of public buildings".[3] By 2015, Reuters described the "Chávez eyes" as "[t]he most ubiquitous image in Venezuela of recent years".[4]

Uses

Elections
Mural supporting the Mayor of San Juan

During the 2013 Venezuelan presidential elections, Maduro used the "Chávez eyes" design for his campaign. Chávez's image was used more than Maduro's own image, with "Chávez eyes" seen on buildings, T-shirts and posters.[5]

The eyes have also been used by various Venezuelan politicians that support Chavez or claim to continue his work.

State-owned facilities

In each new housing project built by the Venezuelan government, housing millions of Venezuelans in total, the emblematic eyes are also positioned throughout the complexes.[3]

Following the 2015 Venezuelan parliamentary election, which installed an opposition majority in the National Assembly, the parliamentary body decided to have the Chávez eyes removed from the Federal Legislative Palace. Following the National Assembly's move, the Venezuelan government asked for muralists "to paint against censorship", with murals beginning to flood throughout Caracas.[3]

At a Chávez tribute in November 2014, Pablo Iglesias Turrión, leader of the Spanish political party Podemos, was seen wearing a red shirt with the "eyes of Chávez" printed on it.[6]

Analysis
Fidel Vasquez reading from a folder bearing "Chávez eyes" during a 2017 Constituent Assembly of Venezuela session.

According to a 2014 report titled Faces and Traces of a Leader. Hugo Chavez: Memory of a People by the Venezuelan government's National Center for History, the Chávez eyes are supposed to represent a "watchful and protective gaze" and present a feeling of transparency or trust related to the phrase "Look into my eyes when I'm talking".[7] It was also noted that since Chávez was not physically present in Venezuela anymore, the Chávez eyes to Bolivarian government supporters represented an "omnipresent" Chávez, reminding voters of their "ideological commitment".[7]

Some who experienced the work say that it instills a presence of Chávez, a sense that he is "always watching you" that has been compared to the Orwellian figure, Big Brother.[1][5][8][9]

See also

References
  1. "In Venezuela, the eyes have it". Agence France-Presse. 6 March 2014. Retrieved 1 February 2015.
  2. Ore, Diego (28 July 2014). "Arial, Times New Roman ... and now the 'Hugo Chavez' font". Chicago Tribune. Retrieved 1 February 2015.
  3. Garcia, Teresa (19 January 2017). "In Venezuela, Hugo Chávez Is Gone, But Still Watching". CityLab. The Atlantic. Retrieved 20 January 2017.
  4. Cawthorne, Andrew (10 December 2015). "Venezuela opposition win unleashes jokes and insults". Reuters. Retrieved 11 December 2015.
  5. Metz, Marie (8 April 2013). "On Venezuela's Campaign Trail, Chavez Is Watching You". The Atlantic. Retrieved 1 February 2015.
  6. "Pablo Iglesias Turrión se hizo presente en un homenaje a Hugo Chávez". El Propio. 25 November 2014. Archived from the original on 8 February 2015. Retrieved 8 February 2015.
  7. González, Alexander (5 March 2015). "¿Chávez vive?". Diario de Los Andes. Retrieved 7 March 2015.
  8. Hodgson, Fergus (23 December 2014). "10 Reasons Why I Am a Chavista". PanAm Post. Archived from the original on 29 December 2014. Retrieved 1 February 2015.
  9. "Hugo Chavez a potent symbol in Venezuela as cult of personality flourishes during long absence". Fox News. 24 January 2013. Retrieved 1 February 2015.
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