Chandarana Food Plus Supermarkets

Chandarana Food Plus Supermarkets, is a Kenyan supermarket chain operated by Chandarana Food Plus Supermarkets Limited.[1]

Chandarana Food Plus Supermarkets
TypePrivate Family Owned
IndustryRetail trade
Founded1964 (1964)
HeadquartersNairobi, Kenya
ProductsSupermarkets
Number of employees
1,700+ (2020)
SubsidiariesIn Kenya
WebsiteHomepage

Location

The Head Office of Chandarana Food Plus Supermarkets Limited (CFPSL) are located on the 3rd Floor of the Lenana Place Building, at 197 Lenana Road, in the neighborhood of Kilimani, in the city of Nairobi, the capital and largest city of Kenya. The coordinates of the company headquarters are: 01°17'18.0"S, 36°47'29.0"E (Latitude:-1.288333, Longitude:36.791389).[2]

Overview

The supermarket chain started in 1964, as a single grocery store, operated by the patriarch of the family, the late entrepreneur Shantilal Mulji Thakkar, with twelve employees.[3] Over the years the business has expanded to 20 stores in major urban centers in Kenya. Three of the founder's sons, Anil Thakkar, Sanjay Thakkar and Dipan Thakkar, run the enterprise.[4]

The company's former group chief operating officer, is Hanif Rajan, a native of Eldoret, Kenya, with a varied retail career in Kenya, Canada, Seychelles and Tanzania.[4] In an interview with Business Daily Africa, in February 2018, Rajan said that the chain owes its success to a cautious, conservative expansion policy, that has saved it from making irrational, emotional decisions.[4] One of the areas that the chain pays special attention to are its suppliers, who deal directly with management, without any middlemen.[4]

The supermarket has remained focused on food items, including in-house butcheries, bakeries, wine and spirits sections, fresh vegetables and sandwich shops.[4] They have stayed away from big ticket manufactured items, such as radios, televisions, refrigerators and cookers. Also, the chain does not maintain warehouses; the suppliers deliver merchandise/produce directly to the store that they supply.[3]

Branches

As of September 2020 the supermarket chain maintains branches at the following locations:[4]

  1. Highridge Branch: Masari Road Parklands, Nairobi
  2. Diamond Plaza Branch: Diamond Plaza, Nairobi
  3. Karen Branch: Karen, Nairobi
  4. Muthaiga Branch: Muthaiga, Nairobi
  5. Yaya Centre Branch: Yaya Centre, Nairobi
  6. Ad Life Plaza Branch: Ad Life Plaza, Nairobi
  7. ABC Place Branch: ABC Place, Nairobi
  8. Lavington Mall Branch: Lavington Mall, Nairobi
  9. Nanyuki Branch: Cedar Mall, Nanyuki
  10. Eldoret Branch: Rupa Mall, Eldoret
  11. Signature Mall Branch: Mombasa Road
  12. Diani Branch: Diani Beach
  13. Nyali Branch: Nyali Plaza, Mombasa
  14. Changamwe Branch: Airport Centre, Mombasa
  15. Rosslyn Riviera Branch: Rosslyn Riviera Mall, Nairobi
  16. The Well Branch: The Well Shopping Centre, Nairobi
  17. Kisumu Branch: West End Mall, Kisumu.
  18. Kakamega Branch: Holden Mall, Kakamega-Webuye Road, Kakamega[1]

Ownership

Chandarana Food Plus Supermarkets Limited is a wholly Kenyan, privately held company. As of February 2018, the detailed shareholding in the company stock in not widely, publicly known.[4]

Controversy

On 28 July 2018, an email written by a new marketing staff was deemed racist for targeting to acquire white shoppers which led to public outrage. Governor of Nairobi county, Mike Sonko moved to cancel the retailer's business licence which the legal experts said was unconstitutional until Chandarana supermarkets was given a fair hearing. The management of Chandarana supermarkets apologized adding that this was not in line with the supermarket's values.[5][6]

See also

References

  1. Khusoko (March 2020). "Chandarana Foodplus to Open Kakamega Store Replacing Nakumatt at Holden Mall". Nairobi: Khusoko.com. Retrieved 2 April 2020.
  2. Google (28 February 2018). "Location of the headquarters of Chandarana Food Plus Supermarkets Limited" (Map). Google Maps. Google. Retrieved 28 February 2018.
  3. Mulupi, Dinfin (25 January 2015). "Kenyan retailer Chandarana gearing up for faster growth". Howwemadeitinafrica.com. Retrieved 28 February 2018.
  4. Business Daily Staff (23 February 2018). "Chandarana Foodplus stays the course in turbulent retail market". Business Daily Africa. Nairobi. Retrieved 28 February 2018.
  5. Lillian Mutavi (28 July 2018). "Chandarana foodplus apologises over 'racist marketing strategy'". The Star (Kenya). Nairobi. Retrieved 2 April 2020.
  6. Valentine Obara (30 July 2018). "Mike Sonko's action on Chandarana supermarket 'illegal'". Daily Nation. Nairobi.

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