Charles of the Ritz

Charles of the Ritz expanded distribution from upscale salons into upper-end department stores like Saks Fifth Avenue and Neiman Marcus. In the early 1950s, he was said to have mocked Estée Lauder and her practice of free samples and gifts with purchase, saying "You will never go anywhere in this industry."

In 1963, Ritz acquired 80% of the house of Yves Saint Laurent. Ritz launched an entire line of skincare and makeup under the Yves Saint Laurent Beaute brand. In 1964 Charles of the Ritz merged with the Lanvin group. It was from then on known as Lanvin-Charles of the Ritz. In 1969 the prominent makeup artist Way Bandy joined Charles of the Ritz as the salon director of makeup.

In 1972, Richard B. Salomon retired, and the company was acquired by pharmaceutical company E.R. Squibb, with a market value of $100 million.

In 1977, Yves Saint Laurent Beaute launched Opium. In 1978, Ritz introduced a new women's fragrance, Enjoli, designed (as noted in its popular television commercials) as "the eight hour perfume for the 24-hour woman"; the commercial's theme song was a remake of Peggy Lee's 1963 hit song "I'm A Woman". In 1984 Charles of the Ritz launched Forever Krystle and Carrington, successful fragrances based on American television drama Dynasty characters.

In 1986, Squibb sold the entire division back to Yves Saint Laurent for $500 million, who invested heavily in a new men's fragrance called Jazz. Jazz was not particularly successful and, coupled with the October 1987 market crash, Yves Saint Laurent sold Charles of the Ritz Incorporated (excluding Yves Saint Laurent Beaute) to Revlon in 1987. Still reeling from its unsuccessful takeover attempt of Gillette in 1983, Revlon declared they were interested in several acquisitions and also bought Max Factor, Almay, Halston, Borghese, and Germaine Monteil.

Under Revlon, the brand Charles of the Ritz began to slip in image and prestige. In 1991 they launched a line called Express, aimed at a more savvy customer. The brand became associated with mid-price stores like J. C. Penney and maintained a focus on the "mature" customer. After several years of unsuccessful revival attempts (including an endorsement deal with Kathie Lee Gifford for their Timeless line) and facing massive debt, Revlon put (among many others) the line for sale, but had no takers. Analysts suggested the very name — Charles of the Ritz — lacked consumer recognition.

Revlon shut down Charles of the Ritz in 2002.[1] Many of the former Ritz fragrances, such as Enjoli, are sold today under the Revlon name.