Cheezies

Cheezies are a brand of cheese curl snack food made and sold in Canada by W. T. Hawkins Ltd. The snack is made from extruded cornmeal covered in powdered cheddar cheese, and sold in distinctive red-and-white bags.[1]

Cheezies along with packaging
For the squarish cheese crackers, see Cheez-Its.

History

The snack was invented after the Second World War by James Marker of Dayton, Ohio and W. T. Hawkins.[2] The pair were living in Chicago when they discovered a method, by trial and error, of extruding cornmeal, casting it into fingerling shapes, then deep frying it in vegetable shortening and sprinkling it with cheddar cheese. Production was moved to Tweed, Ontario in 1949 where the recipe was perfected and the W. T. Hawkins Ltd. plant established.[3]

Production was moved to a factory in Belleville, Ontario in 1956 after fire destroyed the original plant in Tweed.[4] They concentrated exclusively on Cheezies after dropping other snack foods from their portfolio. The snack has been produced in the same facility ever since and continues to be sold across Canada. Marker's original machine is still used to manufacture Cheezies at the company's plant, as of 2012.[3] Marker remained vice president of the W. T. Hawkins Company until his death in 2012.[3]

On September 19 2016, a storage warehouse for W. T. Hawkins in Belleville also was destroyed by fire.[5]

Competition

Old Dutch Foods produced two similar products in the 1970s, cheese-flavoured and barbecue-flavoured "Crunchys". They later were discontinued and Old Dutch continues to produce the Crunchys in two cheese flavours.[6]

References
  1. Morrow, Adrian (2012-05-03). "James Marker Moulded Cheezies into a Canadian Icon". Globe and Mail. Retrieved 2012-05-04.
  2. Lesley Ciarula Taylor "Cheezies inventor dies in Belleville, Ont., at 90" Toronto Star, 3 May 2012
  3. "Canada loses Cheezie Whiz", The Calgary Sun, QMI Agency, Friday, May 4, 2012
  4. Hawkins History
  5. "Archived copy". Archived from the original on 2017-08-31. Retrieved 2017-08-30.CS1 maint: archived copy as title (link)
  6. Old Dutch Foods:Crunchys
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