Cheiron Studios

"I didn't even know what a producer did, "I spent two years day and night in that studio trying to learn what the hell was going on." – Max Martin, March 19, 2001[7]

While Cheiron was still a record label, Denniz was seeking a heavier style. Talomaa had promised a Swedish glam-style metal band It's Alive a gig at Ritz, and offered a deal to release their second album Earthquake Visions and got Denniz to shape up the sound on the songs before the album's initial release. The members of the band stepped into the studio, nervous about the meeting with someone of Denniz's reputation. However, Denniz, who was never taught any instruments, fumbled among his papers for chords and found instructions showing him where to put his fingers on the keyboard. The members of It's Alive looked at each other and realized, "the guy had no idea about chords at all". The album failed to meet with any success but its frontman and singer at that time, Max Martin (who was going by the stage name "Martin White") was encouraged to continue and write songs.

Denniz had an ear for hit tunes and thought Martin wrote great songs. He then asked Martin if he could write songs for them instead and soon Martin joined Cheiron as an in-house producer. Their partnership proved to be successful, with their first collaboration, "Wish You Were Here" by Rednex, reaching #1 in several European countries.[8]

Cheiron next hired the duo of John Amatiello and Kristian Lundin (collectively known as "Amadin") as songwriters and producers. They were already signed to Dr. Alban’s Dr. Records label and had floor hits through the Cheiron/Pitch Control AB label. David Kreuger and Per Magnusson[9] joined the crew to produce music for various upcoming Swedish and major international artists.

1994 turned out to be a very successful year for Cheiron. Denniz and Amadin helped Dr. Alban to produce his third album Look Who's Talking!, which attained gold certification in Sweden. Denniz PoP set up a meeting with an ex-drummer and former host for ZTV Martin "E-Type" Eriksson. He agreed to produce the songs together with Max Martin and Amadin on his successful debut album Made in Sweden which included the #1 hits “Set the World on Fire” and “This is the Way.”

Those successes stimulated the Cheiron crew to progress and the following years would mark the studio's greatest achievements. Beginning in 1996 until its closure, Cheiron shared a joint production and publishing venture with the Zomba Group.[10][11] In 1995, Zomba had sent five young American men called the Backstreet Boys into the studio. Never having been to Europe, shy and uneven, they were willing to put their careers in Denniz's hands due to Ace of Base's American success. Kristian Lundin, Angelo Negron and John Amatiello also collaborated on their eponymous debut album, which was released in 1996 and included the hits "We've Got It Goin' On" (written by Denniz PoP, Max Martin and Herbie Crichlow) and "Quit Playing Games (With My Heart), which went platinum and landed on #2 on the Billboard Hot 100

Cheiron next produced Ace of Base's second album The Bridge, Per Magnusson and David Kreuger produced DeDe’s debut album which became an instant hit especially in Japan. Denniz and Martin wrote two songs with Robyn for her debut album Robyn Is Here: "Do You Know (What It Takes)" and "Show Me Love". The latter ended up on the Billboard Top 10 and was the feature song in the Swedish movie Fucking Åmål (the English distribution borrowed the song’s title for the film due to the obscenity).

PoP/Martin produced Leila K.'s number one hit "Electric" with its chorus sung by Jessica Folcker. Army of Lovers also came by the studio to remix their hit "Sexual Revolution".

One of Denniz's dreams was to work with Michael Jackson and got his chance to work with him on Jackson’s nephews 3T's debut album Brotherhood.

In 1997, songwriter Andreas Carlsson was hired.[12] The Irish group Boyzone approached Cheiron for material to put on their new album, "Where We Belong". Magnusson and Kreuger teamed up with songwriter Jörgen Elofsson, who had previously recorded his own music under the name “Shane”, to write the song, "Will Be Yours", the first of their many collaborations.[13] Magnusson/Kreuger produced two tracks for the Danish group Michael Learns to Rock that were included on their 1999 "Greatest Hits" album: a new version of "The Actor" and "I'm Gonna Be Around".

In 1998, Cheiron Studios worked with new boy bands 5ive and NSYNC, and girl group Solid HarmoniE, and collaborated with Bryan Adams. The same year Denniz and Martin wrote songs for Swedish starlet Jessica Folcker, whose career began as a backing singer for Dr. Alban and Ace of Base and who became Denniz's girlfriend. Her debut album Jessica became an instant hit with singles like "Tell Me What You Like" and "How Will I Know (Who You Are)". Both singles sold platinum and got Folcker a Grammis nomination for Best Newcomer and Best Female Artist. That same year Denniz PoP received a "Special Grammis Award", shared with Max Martin, with the jury's "Special Honor Award", for their successes in restoring the world popularity of Swedish pop music and for making Sweden the third largest music exporting country in the world.

However, Denniz was in poor health and unable to attend the award ceremony, having been diagnosed with stomach cancer in November 1997.[14][15] Martin frequently visited him in the hospital to get feedback on his songs.[16] One of those songs was "...Baby One More Time", originally written for TLC, who passed on it because they were on hiatus.[17]

Cheiron's rise to international prominence was tempered by the death of its founder. Only 35 years old, Denniz succumbed to cancer on August 30, 1998.[18] Max Martin took over as director of Cheiron Studios.[19]

Martin started to work with writer/producer Rami Yacoub and Jay Orpin (main composer of such artists as Hawthorne Heights) in late 1998 to start production of the Backstreet Boys' next album Millennium. In the spring of 1998 Jive Records sent the studio and Martin a young American girl from Louisiana named Britney Spears, who was 16 years old and unknown at the time, to record a set of songs including "...Baby One More Time". Her debut album, titled the same as the song, was an international hit and became the best-selling LP by a teenager in history. The debut hit single remains Spears' signature song to this date. Both Millennium and ...Baby One More Time have been certified diamond (having sold more than ten million copies).

Celine Dion's song "That's the Way It Is" was written by Max Martin, Kristian Lundin, and Andreas Carlsson, and was included on All the Way… A Decade of Song released on November 12, 1999. Departing from her power ballads this was a little more “poppier” song that was the leadoff single for the seven new singles proceeded by a compilation of Dion's most successful hits. All the Way… A Decade of Song sold 17 million copies worldwide.

Magnusson & Kreuger teamed up again with Jörgen Elofsson to work on the debut album of the new Irish boy band Westlife. Together they wrote three songs that appeared on their eponymous album. The song "If I Let You Go" was released in August and went immediately hit #1 on the UK Singles Chart. "Fool Again", included on the same album, also opened at #1 on the charts.[20]

The year 2000 was a busy one for Cheiron. They were working with Britney Spears and her second album, Oops!… I Did It Again; the opening song with the same name was written and produced by Max Martin & Rami. The album broke another sales record beyond the 15 million for Spears' second straight mega success.

Westlife's recorded songs for their second album, Coast to Coast and the track "My Love" written and produced by Per Magnusson & David Kreuger was released in October and went straight to #1 in the UK. The Backstreet Boys had recorded another hit for their album Black & Blue: "Shape of My Heart" written by Lisa Miskovsky and Max Martin and Rami. The album became a huge international success and was certified platinum eight times over in the US alone.

Feeling they had accomplished their goals, Cheiron decided to close its doors. Talomaa and Martin wrote on the company web site, "Cheiron was created with the intention of having fun, making a few hits and not getting too serious about it. We feel the 'hype' of Cheiron has become bigger than [the studio] itself and it's time to quit while we're ahead."[1]