Chouf TV

Chouf TV (Arabic: شوف تيفي‎) is an arabophone Moroccan media company created in 2013 by Driss Chahtane and owned by S W Media, LLC, of which Chahtane is the sole shareholder.[1] It describes its content as "web TV" and counts over 17 million followers on Facebook and over a million subscribers on its YouTube channel.[1] Chouf TV has been characterized as tabloid journalism and described as an "unprecedented media phenomenon."[2]

Name

In Moroccan vernacular Arabic, شوف (shūf) is the imperative of the verb شاف (shāf, "to look").[3] The company's name in Latin script is romanized according to French orthography.

History

The founder of the company, Driss Chahtane, said "The idea at the beginning was to present something new, as I saw that the readership of the written press was eroding. The transition was digital. At the time, newspapers used the digital but in a very traditional way."[2]

The media company publishes content with the potential to create "buzz."[2]

References
  1. "Chouf TV". maroc.mom-rsf.org. Retrieved 2020-07-06.
  2. "Chouf TV : le buzz et l'argent du buzz..." Medias24 - Site d'information (in French). 2019-10-23. Retrieved 2020-07-06.
  3. Team, Almaany. "تعريف و شرح و معنى شاف بالعربي في معاجم اللغة العربية معجم المعاني الجامع، المعجم الوسيط ،اللغة العربية المعاصرة ،الرائد ،لسان العرب ،القاموس المحيط - معجم عربي عربي صفحة 1". www.almaany.com. Retrieved 2020-07-06.
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