Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association.[7] She is the Editor-in-Chief of the Journal of Marketing.[8]

Christine Moorman
NationalityUnited States
TitleT. Austin Finch Professor, Sr.
Academic background
EducationUniversity of Pittsburgh
ThesisThe effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
Doctoral advisorGerald Zaltman
C. Whan Park
Academic work
DisciplineMarketing
InstitutionsDuke University
University of Wisconsin, Madison

Books

  • Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[9]

Selected research publications

Awards

  • Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[10]

References

  1. "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
  2. Ariker, Matt; Diaz, Alejandro; Moorman, Christine; Westover, Mike (2017-11-30). "Quantifying the Impact of Marketing Analytics". Harvard Business Review. Retrieved 2021-01-20.
  3. Christine Moorman. "Hiring A Marketer? Join The Crowd!". Forbes.com. Retrieved 2021-01-20.
  4. Christine Moorman. "Why You Should Build A Digital Marketing Organization". Forbes.com. Retrieved 2021-01-20.
  5. Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
  6. "Christine Moorman Bio". faculty.fuqua.duke.edu.
  7. "The American Marketing Association Announces 2017 Fellows". Prweb.com. 2017-05-16. Retrieved 2021-01-20.
  8. "Archived copy". Archived from the original on 2018-02-26. Retrieved 2018-01-23.CS1 maint: archived copy as title (link)
  9. "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.


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