Claudio Antonioli

Claudio Antonioli (born 4 December 1962) is an Italian fashion entrepreneur. He opened his first shop in Milan in 1987 under the same name Antonioli, proposing emerging fashion brands from all over the world at the time little known in Italy. Today its retail chain has 8 stores in Milan, Turin, Lugano and Ibiza offering a wide selection of world fashion brands.

In 2009 the launch of the Antonioli e-commerce platform: www.antonioli.eu.

In 2015 Claudio was the founder of New Guards Group and held the role of president until its sale to a company listed on the New York Stock Exchange. Under the guidance of Antonioli, NGG has seen the birth of famous brands as Off-White c / o Virgil Abloh, Palm Angels, Marcelo Burlon County of Milan.