Color&Co

Color&Co personalized hair color is an American direct-to-consumer hair color brand that is a subsidiary of L'Oréal. Color&Co enables women and men to consult one-on-one with an independent colorist via live video, and creates personalized at-home hair coloring kits based on the colorist's guidance and the consumer's preferences.[1][2]

Color&Co
TypePublic
FoundedMay 2019
Headquarters
New York, New York
,
United States
Area served
United States
ProductsHair color
ParentL'Oréal
Websitecolorandco.com

Background

Color&Co was founded independently in 2017 by a collective of colorists and tech engineers from L’Oreal Research and Innovation. It was developed within L’Oréal’s Technology Incubator.[3] Color&Co launched online in May 2019.[4] Consumers complete a questionnaire to select their hair color or consult with an independent colorist via real-time video chat.[5] Based on the results of the questionnaire, or the outcome of the consultation, Color&Co selects a base color, and adjusts the depth and tone of the shade to create a "Colorbox" which is shipped to the consumer.[6]

References
  1. Collins, Allison (2019-05-08). "L'Oréal's Next Incubated Brand Personalizes the Hair-coloring Process". WWD. Retrieved 2019-07-10.
  2. Nast, Condé. "L'Oréal Just Launched a Hair-Colorist Hotline, and We're Here For it". Allure. Retrieved 2019-07-09.
  3. Gleason-Allured, Jeb. "L'Oréal Incubator Unveils ColorCo Startup". Global Cosmetic Industry. Retrieved 2019-07-10.
  4. "L'Oreal launches custom hair color product direct to consumers". adage.com. 2019-05-08. Retrieved 2019-08-02.
  5. Kurnick, Annie (2019-07-30). "18 Tried-and-True Hair Color Brands You Can Trust for Your Most Vibrant Dye Job". StyleCaster. Retrieved 2019-08-02.
  6. "L'Oreal Launched A New Tool Where Colorists Give Personalized Advice WHILE You Dye Your Hair". Bustle. Retrieved 2019-07-10.
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