Conductor (company)

Conductor was founded in 2006 as a marketing services company, and launched its SaaS (Software as a Service) platform, Conductor Searchlight, in 2010.[1][2] The company’s primary product is Conductor Searchlight, a cloud-based SEO & Content Marketing platform.[3][4] Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.

Conductor
TypePrivate
IndustryDigital marketing
HeadquartersNew York City, New York
Websiteconductor.com

On March 6, 2018, it was announced that WeWork would acquire Conductor.[5][6][7] On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company, turning its 250+ current employees into co-founders.[8][9][10][11]

Insight Stream

In 2016, Conductor introduced Insight Stream, a technology that aggregates multiple marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console into one stream.[12] It has since become a foundational part of Conductor’s software platform.

The Conductor Foundation

Conductor’s charitable arm, the Conductor Foundation, offers free access to the company’s technology and support in the form of a yearly grant to mission-based organizations, with the goal of helping them improve their digital marketing activities.[13][14] Past and present beneficiaries include the 9/11 Memorial, March of Dimes, Teach for America, and the World Wildlife Foundation.

History

Conductor was founded by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[15][16]

In 2012 the company ranked at number thirty-eight on the Inc. 500 list of US companies ranked by highest growth percentage, and received $20 million in financing.[17][18] Conductor has been ranked as a best place to work (small/medium-sized category) in the state of New York by the Crain organization for 8 years running. The company added an office in San Francisco in 2014.[19] In February 2015 Conductor raised $27 million in Series D round funding.[20] The CEO of the company is Seth Besmertnik.[21]

In March 2018, WeWork announced it would be acquiring Conductor. [22][23]

On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company.[8][9][10]

References
  1. Conductor Proves Web Presence Management Is A Real Thing
  2. Content & SEO technology with proven workflows that guide you to revenue
  3. Playing to Win: How Gamification Helped Boost This Company's Sales
  4. Conductor Platform Website
  5. "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  6. WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
  7. "Mr SEO". Monday, 4 November 2019
  8. "WeWork Sells Conductor Unit Back to the Founder". Bloomberg.com. 2019-12-12. Retrieved 2019-12-13.
  9. "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
  10. "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 2019-12-13.
  11. Besmertnik, Seth (2019-12-12). "From We to Us: A Company of 250+ Co-Founders". www.linkedin.com. Retrieved 2020-11-22.
  12. Conductor adds Insight Stream to its Searchlight platform
  13. The Conductor Foundation Homepage
  14. The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
  15. Conductor provides search engine optimization measurement and optimization tools.
  16. Best Places to Work 2013
  17. Conductor provides search engine optimization measurement and optimization tools.
  18. Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
  19. These guys are betting you can still get noticed online without ads
  20. Conductor Proves Web Presence Management Is A Real Thing
  21. Conductor Says It Wants To “End” Ads And Turn “Web Presence Management” Into A Real Thing
  22. "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  23. WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.