Consumer value

Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attribute.[1][2][3][4] These values include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality.

References

Holbrook, Morris B. Consumer value: a framework for analysis and research. Psychology Press, 1999.
Sánchez-Fernández, Raquel, M. Angeles Iniesta-Bonillo, and Morris B. Holbrook. "The conceptualisation and measurement of consumer value in services." International Journal of Market Research 51, no. 1 (2009): 93-113.
Holbrook, Morris B. "Special session summary customer value C a framework for analysis and research." NA-Advances in Consumer Research Volume 23 (1996).
Thompson, Craig J., and Maura Troester. "Consumer value systems in the age of postmodern fragmentation: The case of the natural health microculture." Journal of consumer research 28, no. 4 (2002): 550-571.

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[1] Holbrook, Morris B. Consumer value: a framework for analysis and research. Psychology Press, 1999.

[2] Sánchez-Fernández, Raquel, M. Angeles Iniesta-Bonillo, and Morris B. Holbrook. "The conceptualisation and measurement of consumer value in services." International Journal of Market Research 51, no. 1 (2009): 93-113.

[3] Holbrook, Morris B. "Special session summary customer value C a framework for analysis and research." NA-Advances in Consumer Research Volume 23 (1996).

[4] Thompson, Craig J., and Maura Troester. "Consumer value systems in the age of postmodern fragmentation: The case of the natural health microculture." Journal of consumer research 28, no. 4 (2002): 550-571.