Content intelligence

Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content.

Working principles of Content Intelligence software

The AI works within a certain framework to edit a behavioral analysis of customers and clients. It should able to process a large amount of data in order to give the content strategist an idea about:

The use of content intelligence is therefore connected to the science of big data and artificial intelligence.[4]

Content intelligence is often viewed as an asset for creating and maintaining high-quality content for targeted audiences.[5]

Some ways for companies to achieve content intelligence include implementing or integrating AI into their business' CMS (content management system), CRM (customer relationship management), or DAM (digital asset management) technologies.[6] A semantic engine can also be a part of content intelligence software to automatically classify content according to topic or the tags a platform assigns.[7]

Content intelligence software is often sought by marketers, content strategists, UX writers, and product managers.

References
  1. "What Is Content Intelligence?". www.ama.org. Archived from the original on 2018-06-12. Retrieved 2018-05-23.
  2. "Introducing Content Intelligence". www.forrester.com.
  3. "An Introduction to Content Intelligence". www.qordoba.com.
  4. "Content Intelligence Explained in Five Minutes [Infographic]". www.curata.com.
  5. "Content Intelligence: The New Frontier of Content Marketing Technology". www.curata.com.
  6. "Where Content Intelligence is positioned in your company". www.contentintelligence.net.
  7. "Content Intelligence: Big Data According to Thron". www.thron.com.
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