Copa de la Diversión

Copa de la Diversión (transl. Fun Cup) is an initiative by Minor League Baseball to promote the sport and connect its teams to their Hispanic/Latinx communities.[1] Teams adopt a culturally-relevant on-field persona for certain games each season.[2]

Copa de la Diversión logo

A 2019 Copa game between the Margaritas de El Paso (yellow) and Cazadores de Tormentas de Omaha (green)

The promotion started in 2017 with the Es Divertido Ser Un Fan ("It's Fun to Be a Fan") fan engagement program.[3] Four teams participated: the Las Vegas 51s, who took the field as the Reyes de Plata ("Silver Kings");[4] the Charlotte Knights as the Charlotte Caballeros;[5] the Visalia Rawhide, who played as the Visalia Toros;[6] and the Kane County Cougars, who did not change their name for the promotion.

In 2018, the program was renamed Copa de la Diversión and expanded to 33 teams.[7] A trophy (the "Fun Cup") was awarded to the Albuquerque Isotopes franchise, who played as the Mariachis de Nuevo México and set new attendance records during Copa games.[8][9] In 2019, participation increased to 72 teams.[10] Six teams that participated in 2018 using direct Spanish translations of their usual team name adopted new identities for 2019.[11] The number of participants increased to 92 for the 2020 season.[12]

In addition to changing monickers for Copa games, teams also utilize alternate logos, color schemes, jerseys, and hats.[13] The re-branding inspirations have ranged from historical, such as the Reyes de Plata in reference to the contributions migrant workers made to the mining industry of Nevada,[14] to culinary, with the Columbia Fireflies playing as the Chicharrones de Columbia.[15]