Corey Vidal

Corey Vidal (born December 7, 1986) is a Canadian YouTube content creator and entrepreneur. His YouTube videos have been seen over 100 million times and he has over 200,000 subscribers. In December 2007, Corey was one of the first Canadians to join the YouTube Partnership Program.[1] In February 2013 he was named Niagara's Entrepreneur of the Year in Innovative Small Business for his video production company ApprenticeA Productions. He is the founder of Buffer Festival.

Corey Vidal
Corey Vidal hosting the 888 YouTube Gathering in Toronto, 2008
Personal information
BornCorey Steven Vidal
(1986-12-07) December 7, 1986
St. Catharines, Ontario, Canada
NationalityCanadian
OccupationYouTuber, entrepreneur (Founder of Buffer Festival), director, producer, actor
Websiteyoutube.com/ApprenticeA
YouTube information
Channel
Years active2006–present
GenreShort Film, Video Blog, Music Video
Subscribers223,167
(February 2017)
Total views74,735,737
(February 2017)
100,000 subscribers 2010
Updated: February 22, 2017

YouTube career

Corey Vidal began on YouTube in mid-2006 by posting hip hop dance videos inspired by American dance reality television show So You Think You Can Dance. His popularity stemmed from the success of one of his first videos, How To Dance: "1, 2 Step" by Ciara (uploaded to YouTube on September 3, 2006), where he teaches dance steps to R&B singer Ciara's music video 1, 2 Step. The video currently has over 6.5 million views.

Following his How To Dance series, Corey branched into other types of videos.[2] His channel career spans dancing, singing, playing musical instruments, beatboxing, acting in skits and short films (including a short film production by Niagara College), solving Rubik's Cubes, video blogging, and collaborating with other YouTubers. Many of his videos contain references to the Star Wars franchise. Microsoft Canada has contributed to one of Corey's videos,[1] and MTV Europe contacted him to produce an exclusive video to appear in their televised series MTV's Best.Show.Ever in 2007.[1] In December 2008, Corey produced a 4-part a cappella Christmas e-card for California-based consulting firm Barbary Coast Consulting.[3] In May 2009, Vidal released a 33-part interactive choose-your-own-adventure-style video as part of a collaboration with Blendtec,[2] the company behind Will It Blend?. Lucasfilm is now a sponsor of Vidal's channel.[4]

Corey first gained national Canadian media attention in the summer of 2008 when he was announced as the host[5] of the 888 YouTube Gathering that took place August 8, 2008 in Toronto, Ontario, Canada.[6] Corey hosted a one-hour show featuring many of YouTube's most popular "cewebrities",[7] including KevJumba, HappySlip, Dave Days, Charles Trippy, Shay Carl, Philip DeFranco, and more.

Corey Vidal launched a second, daily-vlogging YouTube channel on January 1, 2011 called "ApprenticeEh", where he and the staff members of his company recorded and shared their lives every day.[8] On January 1, 2017, the ApprenticeEh channel ended after 2,192 consecutive days of vlogging.[9] ApprenticeEh operates out of Burlington, Ontario.

Corey appeared in the 2012 edition of the annual Ripley's Believe It or Not! book series for his work on YouTube.

In 2013, ApprenticeA Productions launched Buffer Festival, a film festival catered toward YouTubers.[10]

ApprenticeA Productions partnered with Shay Carl to produce Vlogumentary, a feature-length documentary film about online video fame. It was picked up by Executive Producer Morgan Spurlock and released in 2016 exclusively on YouTube Red.[11]

Star Wars (John Williams Is The Man) A Cappella Tribute

A notable success is his most popular video, a Star Wars a cappella tribute to composer John Williams - a video of Vidal lip-syncing to a song written in 1999 and recorded in 2002 by a cappella comedy troupe Moosebutter.[12] The video was featured on YouTube Canada's homepage on November 3, 2008, and then again on the Worldwide homepage three days later. It appeared on the homepage of MSN.com, and was featured by MSN Videos and StupidVideos.com. As of November 2020, the video has been viewed over 22 million times since its upload on October 27, 2008. The video quickly became Canada's #1 Top Rated (All Time) and #1 Top Favorited (All Time) Entertainment video, and received many other All Time Honors both in Canada and Worldwide. It was also ranked as one of YouTube's Top 100 Rated videos of All Time,[13] although YouTube retired the Honors system in November 2011.[14] The Maclean's Book of Lists named it in their list of '10 Canadian viral sensations' in 2012.[15]

On December 7, 2008 the video was nominated for a 35th Annual People's Choice Awards on CBS as "Favorite User Generated Video" of 2008.[16] It faced competition in its category from other viral videos such as Barack Roll, Fred Goes Swimming, Where the Hell is Matt? (2008), and Wassup 2008. Vidal attended the red carpet event in Los Angeles on January 7, 2009.[2]

Corey is known on YouTube for his multiple Digital Millennium Copyright Act disputes between the content in his videos and copyrighted works owned by major studios and labels. To date, he has fought and won every claim made against his videos.

4 Minutes

The first claim came from Warner Music Group in April 2008 over the use of Madonna's song 4 Minutes in one of his hip hop dance videos. The video was removed from YouTube by Warner a month after it being uploaded, having received over 200,000 views. Vidal fought Warner with an official DMCA counter-claim, filed through YouTube's copyright system.[2]

Two weeks after his claim was made, Madonna herself uploaded a video to her official YouTube channel titled Madonna's Message To YouTube saying "So all you people out there who are making videos to my single 4 Minutes, keep up the good work. Nice job, nice one, OK. But you got to clean up after yourself, alright?"[1]

Corey forwarded this video to YouTube's copyright department as well as Warner Music Group's legal team, and on May 9, 2008 his video was restored in full, with no penalties held against his account. After a falling-out between YouTube and Warner Music Group in early 2009,[17] Warner pulled down every video on YouTube that contained any of their material. This included a complete purging of Madonna's YouTube account and all her videos, including the official music video to 4 Minutes as well as Madonna's message to YouTube. However, because Corey's claim had legally won in 2008, they were unable to remove his video. It currently has over 4 million views. Madonna's response video has since been restored.[18]

John Williams/Star Wars A Cappella Tribute

In mid-January 2009, Corey's Star Wars A Cappella video was removed from YouTube due to a DMCA copyright infringement claim by Warner Music Group.[19] His entire account and all of his videos were suspended, then returned three days later, however the a cappella video remained banned and unviewable. For over a month, the official video was unavailable on YouTube, but copies were spread around the Internet by other uploaders on YouTube and other media sites. On February 24, 2009 the original video returned after Corey Vidal fought Warner's claim, citing the video as being protected under fair use. The video was restored with its original views, ratings, and comments.

Awards and nominations
Year Nominated work Category Award Result
2009 Star Wars (John Williams Is The Man) A Cappella Tribute Favorite User Generated Video People's Choice Awards Nominated[16]
2013 ApprenticeA Productions Innovative Small Business Award Niagara Entrepreneur of the Year Awards Won[20]

See also

References
  1. Brent Lawson (September 27, 2008). "Our YouTube wonder guy". The Hamilton Spectator. Archived from the original on September 29, 2008.
  2. Cheryl Clock (May 26, 2009). "Pelham videographer becomes YouTube star". St. Catharines Standard. Archived from the original on January 12, 2014. Retrieved February 23, 2013.
  3. Audrey Cooper (December 19, 2008). "City insiders' holiday greetings". San Francisco Chronicle.
  4. Mary Teresa Bitti (September 10, 2012). "How to get your YouTube video to go viral". Financial Post.
  5. Maryanne Firth (August 6, 2008). "YouTube - live and in person". Welland Tribune. Archived from the original on January 15, 2013.
  6. Allison Vuchnich (August 9, 2008). "888 YouTube Toronto Meetup". Global National.
  7. Chris Bilton (August 11, 2008). "The science of cewebrity". EYE WEEKLY. Archived from the original on May 22, 2011.
  8. Jessica Carroll (May 3, 2012). "Making Money On YouTube". Toronto Standard.
  9. "The Last Vlog". January 1, 2017.
  10. "What is Buffer Festival? (2013)". September 4, 2013.
  11. Sam Gutelle (October 26, 2016). "Shay Carl Releases 'Vlogumentary,' A YouTube Red Doc About Web Video Stardom". Tubefilter.
  12. Christopher Healy (November 23, 2008). "A Cappella Groups: With Friends Like These, Who Needs Instruments?". The Washington Post.
  13. "YouTube - Star Wars (John Williams Is The Man) - an a cappella tribute". YouTube. Retrieved 2013-02-23.
  14. "YouTube Creator Blog: Now announcing Medals, a new way to celebrate great videos". YouTube. 2011-11-09.
  15. "10 Canadian viral sensations". Maclean's. 2012-06-21.
  16. "People's Choice Awards Nominees & Winners: 2009". CBS. People's Choice Awards. 2009-01-07. Archived from the original on 2009-10-27. Retrieved 2009-09-29.
  17. Fred von Lohmann (February 3, 2009). "YouTube's January Fair Use Massacre". Electronic Frontier Foundation.
  18. "YouTube - Madonna - Message to YouTube". YouTube. Retrieved 2012-10-28.
  19. Greg Sandoval (January 27, 2009). "YouTube users caught in Warner Music spat". CNET.
  20. "2012 Alumni". Niagara Entrepreneur of the Year Awards. 2013-02-22.
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