Corporate entertainment describes private events held by corporations or businesses for their staff, clients or stakeholders. These events can be for large audiences such as conventions and conferences, or smaller events such as retreats, holiday parties or even private concerts.
The companies that provides corporate entertainment are called Corporate Event Planners or Corporate Booking Agencies.
There are various types of corporate events that make use of entertainment. An Opening General Session may include entertainment that adds excitement and presents the overall theme of the meeting. Mixers or pre-dinner parties many times use entertainment meant to provide a backdrop for conversation, perhaps an acoustic ensemble or pre-recorded music. Awards or Gala events, usually the last event in a series of meetings, can make use of many options, from celebrity entertainers to exciting bands providing dance music or other options that will leave the attendees with a feeling of excitement and looking forward to the next meeting. There are many different types of corporate entertainment.
Corporate entertainment can also include a day of team building activities. These activities include traditional camp activities like tug of war, scavenger hunts, and relay races. They could also include sports such as volleyball, soccer, or basketball. The goal of team building corporate entertainment is to have employees recognize how the challenges of the activities relate to the workplace
- Corporate Hospitality in the Economic Downturn
- Graves, Jada A. "Corporate Team-Building Activities: The Good, the Bad and the Really Ugly". 25 Sept 2014