Cultura Colectiva

Cultura Colectiva is a Mexico-based digital media publisher.[1] It publishes content designed to be shared over social media networks targeted at a Latin American audience.[2] It currently ranks third among the most read digital native media publishers in Mexico[3] and one of the 10 most important in Latin America.[4] The CEO of Cultura Colectiva is Luis Andrés Enríquez.[5]

Cultura Colectiva
IndustryDigital Media
FoundedOctober 23, 2013 (2013-10-23) in Mexico City
FounderLuis Enríquez, Adolfo Cano and Jorge Del Villar
HeadquartersCuauhtémoc, Mexico City, Mexico
Websiteculturacolectiva.com/en/

History

The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez.[3] It started as a community on Facebook under the name “Cultura Colectiva”.[6] They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016.[7]

In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the Mexican president Enrique Peña Nieto.[8] As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers[4] and the website receives 70mn monthly visits[6] with half of its users coming from Mexico and the other half from Latin America and the United States.[9] In December 2017, the company opened their office in New York.[6]

Funding

In July 2017, Dalus Capital acquired 15% of the company in a deal worth 72.4mn pesos (~$4mn).[10]

Content

The content generated is based on algorithms that predict the sharing likelihood of each piece.[6] Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions.[4]

In 2017, the company worked with Argos to produce three web series – Rest in peace, Top Ten, and Hotel Victoria.[11]

References
  1. "Cultura Colectiva - SembraMedia.org". SembraMedia.org (in Spanish). Retrieved 2018-01-17.
  2. Mullin, Benjamin (2017-12-06). "Cultura Colectiva Targets Hispanic Audience With Viral Posts, Branded Content". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-01-17.
  3. Economista, Redacción El. "Cultura Colectiva es el tercer nativo digital más leído". El Economista. Retrieved 2018-01-20.
  4. "Cultura colectiva. Transformar la forma de comunicar". El Universal (in Spanish). 2017-11-21. Retrieved 2018-02-14.
  5. "Entrevista al CEO de Cultura Colectiva, Luis Andrés Enríquez". Klika (in Spanish). 2017-07-28. Archived from the original on 2018-08-22. Retrieved 2018-01-17.
  6. Tapia, Estivaly Calva (2018-01-04). "Cultura Colectiva, a la par de jugadores digitales a nivel mundial". Entrepreneur (in Spanish). Retrieved 2018-01-20.
  7. "After Reaching 22 Million Followers With Spanish-Language Content, Cultura Colectiva Makes A Play For US Viewers - Tubefilter". Tubefilter. 2017-12-06. Retrieved 2018-01-20.
  8. Bermúdez, Daniela. "Cultura Colectiva es el primer nativo digital que entrevista a un presidente de México". El Economista. Retrieved 2018-01-17.
  9. Lagos, Anna (2016-06-17). "Cultura Colectiva: el medio mexicano que rompió paradigmas". Entrepreneur (in Spanish). Retrieved 2018-02-14.
  10. Galindo, Jose Soto. "Una inversión de Dalus valúa Cultura Colectiva en 482 millones de pesos". El Economista. Retrieved 2018-01-20.
  11. 20Minutos. "Argos y Cultura Colectiva preparan tres series y un programa en vivo". 20minutos.com.mx - Últimas Noticias. Retrieved 2018-01-20.
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