DJ: Duvvada Jagannadham

DJ: Duvvada Jagannadham is a 2017 Indian Telugu-language action comedy film written and directed by Harish Shankar and produced by Dil Raju under his banner Sri Venkateswara Creations. The film stars Allu Arjun and Pooja Hegde in the lead roles, while Rao Ramesh, Subbaraju, Chandra Mohan, and Murali Sharma play supporting roles. Devi Sri Prasad composed the film's music, while Ayananka Bose and Sushil Choudhary handled the cinematography and Chota K. Prasad edited the film.

DJ: Duvvada Jagannadham
Film poster
Directed byHarish Shankar
Produced byDil Raju
Written byHarish Shankar
Screenplay byRamesh Reddy
Sathish Vegnesha
Story byHarish Shankar
StarringAllu Arjun
Pooja Hegde
Music byDevi Sri Prasad
CinematographyAyananka Bose
Sushil Choudhary
Edited byChota K. Prasad
Production
company
Release date
  • 23 June 2017 (2017-06-23)
Running time
156 minutes
CountryIndia
LanguageTelugu
Budget₹50 crore[1]
Box officeest. ₹115.10 crore[1]

It follows, Duvvada Jagannatham, an undercover officer is tasked with taking down a real estate crime lord and a corrupt politician. However, he faces many obstacles in his mission and tries to overcome them all.

The film was launched officially on August 2016. Principal photography commenced in November 2016 in Hyderabad and ended in May 2017.[2] It was shot primarily in Hyderabad and Abu Dhabi. The film released on 23 June 2017, coinciding with Ramzan weekend. Despite receiving mixed reviews, the film grossed approximately ₹115.10 crore in its theatrical run.[1]

Plot

Duvvada Jagannadham Shastri (Allu Arjun) is a cook working as a caterer in Vijayawada along with his family. He rescues a high-profile cop named Purushottam (Murali Sharma) from the attack of a crime mafia in Hyderabad. Seeing the quality of a rebellion in the priest and his sharpshooting skills, Purushottam trains Jagannadham to become DJ, an undercover officer who fights crime in the disguise of a Brahmin priest. Jagannadham falls in love with Pooja (Pooja Hegde) the daughter of a corrupt home minister named Pushpam (Posani Krishna Murali) involved with yet another real estate crime lord, Royyala Naidu (Rao Ramesh). Royyala Naidu operates Naidu Industries and the Agro Diamond Financing company in disguise. On the other hand, DJ decides to take on Royyala Naidu in his mission but does not know who he is in actual life. The rest of the story is how DJ uses Royyala Naidu's son Royyala Avinash (Subbaraju), who suffers with histrionic personality disorder, and through him, DJ destroys Royyala Naidu's corrupt business empire, thereby rescuing the Agro Diamond scam victims.

Cast

Production

Development

After the success of Sarrainodu (2016), Allu Arjun announced that he will be collaborating for a Tamil-Telugu bilingual directed by N. Linguswamy, which was excpected to go on floors.[4] Meanwhile on June 2016,[5] he announced that his next film wil be directed by Harish Shankar, and produced by Dil Raju.[6] The film marks the second collaboration of Raju, with Arjun after Arya (2004) and Parugu (2008).[7] While the makers are yet to finalise the cast and crew members, Devi Sri Prasad announced that he will compose music for the film.[8] Shruti Haasan and Kajal Aggarwal were approached to play the lead actress, but Pooja Hegde was eventually finalized for that role.[9] On 28 August 2016, the film makers announced the title of the film as Duvvada Jagannatham.[10] The film was launched on 29 August 2016, at the office of the production house in Hyderabad.[11]

Filming

Principal photography of the film was supposed to commence on 20 October 2016.[12][13] However, the first leg of the shoot began on 4 November 2016.[14] The filming briefly delayed after Arjun took a break, to spend some quality time with his wife Sneha Reddy, who is expecting her second child.[15][16] The shooting was later resumed in January 2017.

The production crew also chose Abu Dhabi as a filming location,[17] as they would benefit from the Emirate's 30% film production rebate.[18] The film was shot across Abu Dhabi Global Market, Abu Dhabi National Exhibition Centre, Intercontinental Hotel, Yas Links Golf Club and Galleria Mall.[19]

The film team placed a statue of Lord Shiva in Chennakeshava Temple in Belur, which was found against the custom and tradition of the temple and was opposed by the temple priests, which led to stall the shoot.[20] The makers planned to shift the shoot to Mysore,[21] until the film team obtained permission from the Department of History and Archaeology for the shoot and resumed it.[22] The film completed the shooting of major action episodes at the aluminum factory in Hyderabad on 21 April 2017. On 15 May 2017, it was announced that the principal shoot of the film got wrapped.[23]

Soundtrack
Main article: DJ: Duvvada Jagannadham (soundtrack)

The film's music is composed by Devi Sri Prasad, who is collaborating with Harish Shankar for the second time and with Allu Arjun for the seventh time. The album consists of five tracks with Jonnavittula Ramalingeswara Rao, Sri Mani, Bhaskarabhatla, Sahithi and Balaji penning the lyrics.[24]

On 3 May 2017, the first single of the film "DJ Saranam Bhaje Bhaje" was released through the YouTube channel of Aditya Music, the music label which bought the film's audio rights.[25] The promo of the song "Gudilo Badilo Madilo Vodilo" was unveiled on 15 May,[26][27] and two days later, on 17 May 2017, the full song was released and got wide reception.[28][29] The film's audio was released on 21 May 2017, at Shilpakala Vedika in Hyderabad.[30][31]

Release

The film's release was originally scheduled for 19 May 2017,[32] but it was postponed to 7 July 2017, due to the delay in the film's production.[33] On April 2017, a new release date was scheduled as 23 June 2017, coinciding with the Ramzan weekend.[34] The theatrical rights of the film were sold to ₹81 crore (US$11 million).[35]

Reception

Sangeetha Devi Dundoo of The Hindu stated "The film could have been much more gripping but for being punctuated with a handful of songs, quite a few high-decibel ones at that. At 156 minutes, DJ is bloated and loses its tempo now and then. While some of the dialogues are fun, others make you cringe. In a conversation between Allu Arjun, posing as a groom, and Pooja Hegde posing as a bride, she tells him that she wouldn’t want to have kids for two years. To this he answers that he doesn’t wear socks even on his feet, forget about anywhere else!"[36] Hemanth Kumar of Firstpost gave 2.5 stars rating out of 5 and wrote that "The point is when you try making a new recipe, it’s not merely enough to have all the right ingredients. You’ve to know when to switch off the flame. In the end, when you think about this DJ, it just gets loud, louder, loudest. Thumbs down. But hey, Allu Arjun still dances like a dream!"[37]

Srivatsan of India Today wrote that "We get the fact that the masala is very important for this genre. But the scenes that are supposed to leave you misty-eyed end up as comic relief. Jokes fall flat and the mass action blocks are not enough. At the same time, it's impossible to write off Allu Arjun. He's effective in bits; especially when the director wants him to dance and send goons into the air. Someone said that Allu Arjun's body is made of rubber and there can't be a better description. The problem with Duvvada Jagannadham is its half-baked story, which is everything we've seen in Allu Arjun's films earlier. Plus, having Rao Ramesh as the prime antagonist hardly justifies the star of DJ, Allu Arjun. To keep up with DJ's style, Duvvada Jagannadham is "Boring-ah, bore-asya, bore-obiah".[38]

Accolades

Filmfare Awards

References
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  2. "Allu Arjun's next film titled as 'Duvvada Jagannadham' – Times of India". Retrieved 24 June 2017.
  3. "Pooja Hegde finalised for Allu Arjun's next". Times of India (15 September 2016)
  4. "Allu Arjun and Lingusamy to join hands for a Tamil-Telugu bilingual?". India Today. 26 February 2016. Retrieved 6 January 2021.
  5. IANS (25 June 2016). "Allu Arjun to team up with Harish Shankar's next". Business Standard India. Retrieved 6 January 2021.
  6. "Allu Arjun to team up with Harish Shankar's next". The Indian Express. 25 June 2016. Retrieved 6 January 2021.
  7. "Allu Arjun Roped In For Harish Shankar's Next". Desimartini. 25 June 2016. Retrieved 6 January 2021.
  8. "DSP to score music for Allu Arjun's next - Times of India". The Times of India. Retrieved 6 January 2021.
  9. "Shruti Haasan turns down Allu Arjun's film". m.indiatoday.in. Retrieved 24 June 2017.
  10. "Allu Arjun's next film titled as 'Duvvada Jagannadham' - Times of India". The Times of India. Retrieved 6 January 2021.
  11. "Allu Arjun's Duvvada Jagannadham goes on floors". India Today. 29 August 2016. Retrieved 6 January 2021.
  12. "Allu Arjun's Duvvada Jagannadham goes on floors". India Today. 29 August 2016. Retrieved 6 January 2021.
  13. "Allu Arjun's DJ on floors from October 20 - Times of India". The Times of India. Retrieved 6 January 2021.
  14. "Allu Arjun's Duvvada Jagannadham starts rolling". India Today. 4 November 2016. Retrieved 6 January 2021.
  15. "Allu Arjun takes break for some quality family time - Times of India". The Times of India. Retrieved 6 January 2021.
  16. "Allu Arha: Allu Arjun, wife Sneha Reddy name their daughter". India Today. 25 December 2016. Retrieved 6 January 2021.
  17. "Tollywood Movie Duvvada Jagannadham ('DJ') filming complete". www.twofour54.com. Retrieved 24 June 2017.
  18. "Indian Telugu film Duvvada Jagannadham to be shot in Abu Dhabi – The National". Retrieved 24 June 2017.
  19. "Why the next Allu Arjun film is being shot in Abu Dhabi - Times of India". The Times of India. Retrieved 6 January 2021.
  20. Manaswini K (18 February 2017) Protestors Stalled Allu Arjun’s DJ Shoot. mirchi9.com
  21. "Telugu film Duvvada Jagannadham to be shot in Mysuru? - Times of India". The Times of India. Retrieved 6 January 2021.
  22. "Shoot of Telugu film Duvvada Jagannadham stalled in Belur – Times of India". Retrieved 24 June 2017.
  23. "Allu Arjun starrer 'Duvvada Jagannadham's' climax schedule to kick off soon - Times of India". The Times of India. Retrieved 6 January 2021.
  24. "Macho Star Doing Seeti Maar". Cine Josh. Retrieved 1 January 2021.
  25. Pattikonda, Gautham. "First single track from Allu Arjun's DJ to be out today". Pinkvilla. Retrieved 6 January 2021.
  26. "Gudilo Badilo Madilo Vodilo 1Min Video Song- DJ- Video Songs- Allu Arjun, Pooja Hegde". ap7am.com. Retrieved 1 January 2021.
  27. "Duvvada Jagannadham: Allu Arjun, Pooja Hegde share a sizzling chemistry in DJ romantic song, watch video". The Indian Express. 15 May 2017. Retrieved 1 January 2021.
  28. "Duvvada Jagannadham: Allu Arjun, Pooja Hegde dance to Gudilo Badilo Madilo". India Today. 17 May 2017. Retrieved 1 January 2021.
  29. "DJ song Gudilo Badilo Madilo: Allu Arjun's moves in the teaser will have you swooning over him big time". Bollywood Life. 17 May 2017. Retrieved 1 January 2021.
  30. "Allu Arjun starrer 'Duvvada Jagannatham's' audio launch event date fixed - Times of India". The Times of India. Retrieved 6 January 2021.
  31. Hooli, Shekhar H. (21 May 2017). "Duvvada Jagannadham aka DJ audio launch - live streaming: Here are jukebox, tracklist of Allu Arjun starrer [Videos]". www.ibtimes.co.in. Retrieved 1 January 2021.
  32. "Pawan Kalyan to launch Duvvada Jagannadham Song?". The Hans India. Retrieved 24 June 2017.
  33. "Allu Arjun's 'Duvvada Jagannadham' now has a new release date - Times of India". The Times of India. Retrieved 6 January 2021.
  34. "Allu Arjun's 'Duvvada Jagannadham's new release date is out - Times of India". The Times of India. Retrieved 6 January 2021.
  35. "Allu Arjun's Duvvada Jagannadham Pre-release Business". www.thehansindia.com. 22 June 2017. Retrieved 6 January 2021.
  36. Dundoo, Sangeetha Devi (23 June 2017). "Duvvada Jagannatham review: Gentleman DJ!". The Hindu. ISSN 0971-751X. Retrieved 1 January 2021.
  37. "Duvvada Jagannadham movie review : Allu Arjun dances like a dream; film is loud, inconsistent - Entertainment News , Firstpost". Firstpost. 23 June 2017. Retrieved 1 January 2021.
  38. Srivatsan (23 June 2017). "Duvvada Jagannadham movie review: Allu Arjun's film is unimaginably violent". India Today. Retrieved 1 January 2021.
  39. https://m.filmfare.com/features/nominations-for-the-65th-jio-filmfare-awards-south-2018_-28652-1.html
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