Da Rich Kidzz

Da Rich Kidzz, featuring some members that were formerly in the Y.N.RichKids, grew up in Minneapolis, Minnesota, with each member participating in the Beats & Rhymes program through the North Community YMCA Youth and Teen Enrichment Center.[5][6] Their first single “Hot Cheetos and Takis,” about the members' favorite snack chips, became an instant viral hit, garnering over 16 million views as of March 2018. It was named #7 on Time (magazine) Entertainment’s “9 Best Music Videos of 2012,” and was included in Spin (magazine) Magazine’s list of “40 Best Songs of 2012.” After the success of the songs, "Hot Cheetos & Takis" and "My Bike", some of the members of the Y.N.RichKids formed their own group, Da Rich Kidzz, and went on to put out the song “Swagg Pac,” which has a music video as well.

For their 2013 back-to-school ad campaign, K-Mart, sought out some help from the young Minneapolis hip hop group, offering Da Rich Kidzz an opportunity for more national and international exposure. For the back-to-school promotions, K-Mart filmed a full-length music video with the group in Minneapolis, Minnesota, using their latest single “My Limo,” about riding the school bus in style. It starting airing on television nationally in the Fall of 2013 as 30-second clips of the full-length video that was shot. Ultimately, five different commercials were entered into rotation as part if the ad campaign, with K-Mart and Da Rich Kidzz experiencing success as a result.[7] Just days after the video was posted online it had amassed hundreds of thousands of views, with over 2.5 million views to date.[8] Da Rich Kidzz have further plans to continue their relationship with K-Mart, with talks of a new single, “Swagg Pac,” and a potential line of merchandise through the retailer they also starred in HBO kids campaign called weird whether.[9]