Decoding Communication

Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli [3][4] published by TRA publishing[5] in 2012. It elaborates on "Communication Fundamentals", "Models of Communication" and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins 1976 book The Selfish Gene, the book builds on theories of Brand Trust, Brand Appeal, Perception and Propaganda. The books applies concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. Chandramouli is also the author of The Brand Trust Report,[6] India's Most Attractive Brands[7] and India's Most Reputed Brands.[8] The phrase "decoding communication" can be academically explained as the process of turning communication into thoughts.[9]

Decoding Communication
Original cover - 'Communication face'
AuthorN. Chandramouli[1]
IllustratorHemant Basankar, Bacteria Design
CountryIndia
LanguageEnglish
SubjectCommunication
GenreModern Communication
PublisherTRA Research[2]
Publication date
2012
Media typePrint
Pages249
ISBN978-8192082325

References
  1. http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ Archived 2013-02-17 at Archive.today
  2. http://www.trustadvisory.info. Missing or empty |title= (help)
  3. http://www.nchandramouli.com
  4. "Archived copy". Archived from the original on 2012-09-10. Retrieved 2012-09-04.CS1 maint: archived copy as title (link)
  5. http://www.medianewsline.com/news/142/ARTICLE/9678/2012-09-11.html
  6. http://www.indiainfoline.com/Markets/News/The-Brand-Trust-Report-2012-lists-Indias-1000-Most-Trusted-Brands/5333575478
  7. http://timesofindia.indiatimes.com/tech/tech-news/Samsung-most-attractive-brand-in-India-Study/articleshow/48895802.cms
  8. http://www.thehindu.com/business/spicejet-tops-indias-most-reputed-aviation-brands-2016/article8871622.ece
  9. eCampusOntario (2018-04-03), "Communications Process: Encoding and Decoding", Communication for Business Professionals, eCampusOntario, retrieved 2020-10-14


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