Desjardins Financial Security

Desjardins Financial Security (DFS) is the life and health insurance arm of Desjardins Group, the leading financial institution in Quebec and the largest cooperative financial group in Canada. DFS registered a record-breaking revenue data in 2016, with a year-over-year increase of 12.5%.[5] In terms of written premium, the industry ranks second in Quebec, and fifth in Canada.[6]

Desjardins Financial Security
TypePrivate
IndustryInsurance
Founded1948 (1948) in Montreal, Quebec
FounderLaurent Létourneau
Headquarters
Lévis, Quebec
,
Canada
Area served
Canada
Key people
Denis Dubois (president)[1]
Services
$763 million[2] (2019)
Total assets$127.9 billion[3] (2019)
Number of employees
4,946 employee, 6,157 brokers[4] (December 31, 2019)
ParentDesjardins Financial Corporation inc.
Websitedesjardinslifeinsurance.com

The head office of Desjardins Financial Security is in Lévis, Quebec, and has branches in several cities across Canada, including Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal, Quebec City, Halifax and St. John's.[7] They represent more than 5 million Canadians[8] and administer over 100 billions in assets.[9]

In 2018, they are targeting four new acquisition sectors: P&C insurance, wealth management, payment world and fintech/insurtech.[10]

About

The company offers insurance for individual, groups or businesses, and also savings for individual or group retirement savings. They were the first ones in Quebec to offer what they call in french caissassurance[11] (union credit assurance), a service where customers can meet a financial security advisor at any caisse populaire who can offer them insurance products[12] (possible since the Act Respecting the Distribution of Financial Products and Services).[13]

Their main insurance products include life insurance (term life, permanent life and universal life), health insurance (critical illness and disability insurance), and loan and credit insurance.[14]

These services are offered through representatives and brokers, sales offices, caisses, online and through their mobile app.[15]

History

In 1948, Desjardins Financial Security was created under the name of "Desjardins Life Insurance".[16] The initial purpose was to provide resources to families to help them achieve better financial health, so they created programs like family insurance and credit insurance.[11]

In 1962, they became the largest life insurance company in Quebec with the acquisition of La Sauvegarde.[17]

In 2002, after many acquisitions, Desjardins Life Insurance was rebranded as Desjardins Financial Security.[17] In 2009, following an organizational restructuring, their operations and corporative functions were incorporated by Desjardins Group, who wanted to reinforce the cohesion and the efficacity of its company and subsidiaries.[18]

In 2014, Desjardins Group bought StateFarm, an American insurance firm, and boosted their life insurance business with this transaction.[19] It doubled the volume of life insurance premiums and Desjardins Financial Security became the fourth-largest life and health insurer in Canada.[20]

Acquisitions over time:[21]

1948: Desjardins Life Assurance was founded

1952: First pension and group insurance plans were established for Desjardins Group employees

1953: Family Insurance was created

1954: Savings-Life Insurance and Loan Insurance were launched

1955: First group insurance plans outside the caisse network were established

1958: Accident Insurance for School Children (renamed Accirance in 1968) was launched

1962: La Sauvegarde was acquired

1978: Assurance populaire Desjardins was launched

1989: Laurier Life Insurance was acquired>

1990: Desjardins Life Assurance and La Sauvegarde merged

1992: Individual, group and accident insurance portfolios acquired from Les Coopérants

1994: Life and health insurance portfolio of the Laurentian Group and its subsidiary Imperial Life was acquired

1994: Desjardins Life Assurance became Desjardins-Laurentian Life Assurance

1995: Æterna-Life Insurance Company was acquired

2000: Desjardins-Laurentian Life Assurance and the Laurentian Life and Health Insurance Corporation merged

2001: Desjardins-Laurentian Life Assurance and Imperial Life merged

2002: Desjardins Financial Security was created

2006: Performa Financial Group was acquired

2007: Desjardins Financial Security Investments Inc. (brokerage subsidiary) was created

2009: Desjardins Group announced a restructuring and integration

2014: Desjardins Group announced the acquisition of State Farm Canada [22]

2019: State Farm is now officially rebranded under the Desjardins brand [23]

See also

References
  1. https://www.desjardinslifeinsurance.com/en/about-us/Documents/A-Desj_assurances_feuillet2019_ENG.pdf
  2. https://www.desjardinslifeinsurance.com/en/about-us/Documents/A-Desj_assurances_feuillet2019_ENG.pdf
  3. https://www.desjardinslifeinsurance.com/en/about-us/Documents/A-Desj_assurances_feuillet2019_ENG.pdf
  4. https://www.desjardinslifeinsurance.com/en/about-Desjardins-Insurance/who-we-are
  5. Adriano, Lyle. "Desjardins unit hits record revenue". Insurance Business. Retrieved 2018-06-27.
  6. Rapport de gestion de la Fédération des caisses Desjardins du Québec (PDF) (in French). Quebec: Desjardins. 2017. p. 33.
  7. "Desjardins Sécurité financière : croissance des primes et des ventes d'assurances pour les particuliers | Quotidien économique". www.quotidieneconomique.com (in French). Retrieved 2018-06-27.
  8. "Desjardins Sécurité financière : croissance des primes et des ventes d'assurances pour les particuliers | Quotidien économique". www.quotidieneconomique.com (in French). Retrieved 2018-07-03.
  9. "Desjardins franchit le cap des 100 G$ d'actifs sous gestion | Journal de l'assurance". journal-assurance.ca (in French). 2017-07-19. Retrieved 2018-07-03.
  10. "Desjardins Group back on the acquisition track | The Insurance and Investment Journal". insurance-journal.ca. 2018-01-04. Retrieved 2018-06-18.
  11. "Sécurité financière - Un guichet tous services". Le Devoir (in French). Retrieved 2018-07-03.
  12. "Caisses and credit unions on the doorstep of the Ontario insurance market | The Insurance and Investment Journal". insurance-journal.ca. 2006-02-19. Retrieved 2018-06-21.
  13. "Sécurité financière - Un guichet tous services". Le Devoir (in French). Retrieved 2018-06-18.
  14. "Desjardins Financial Security". www.insurancedir.ca. Retrieved 2018-06-22.
  15. "Desjardins Financial Security Life Assurance Company : Company Profile and SWOT Analysis - Ken Research". Ken Research. 2016-06-15. Retrieved 2018-07-03.
  16. "Mouvement des Caisses Desjardins -- Company History". www.company-histories.com. Retrieved 2018-06-22.
  17. "Consolidation de Desjardins «  Histoire du Québec". histoire-du-quebec.ca. Retrieved 2018-06-22.
  18. "La révolution Desjardins". www.lesaffaires.com (in French). Retrieved 2018-07-03.
  19. "Desjardins to grow its home, auto insurance business with State Farm Canada deal - Canadian Business - Your Source For Business News". Canadian Business - Your Source For Business News. 2014-01-15. Retrieved 2018-06-27.
  20. "Desjardins ramps up in P&C | Investment Executive". Investment Executive. 2014-02-15. Retrieved 2018-06-27.
  21. https://www.desjardinslifeinsurance.com/en/about-Desjardins-Insurance/who-we-are/our-story?Province=QC&_ga=2.22117563.1859331161.1600713492-1374858108.1599238734
  22. https://blogues.desjardins.com/press_release/2017/11/state-farm-brand-in-canada-to-become-desjardins-insurance.php#:~:text=Levis%2C%20Quebec%2C%20November%2021%2C,loan%20and%20living%20benefits%20companies.
  23. https://blogues.desjardins.com/press_release/2017/11/state-farm-brand-in-canada-to-become-desjardins-insurance.php#:~:text=Levis%2C%20Quebec%2C%20November%2021%2C,loan%20and%20living%20benefits%20companies.


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