Devassa
Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.
 | |
| Industry | Beverage |
|---|---|
| Headquarters | |
| Products | Beers |
| Owner | Brasil Kirin |
| Website | devassa |
History
The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]
See also
References
- Topham, James. "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 26 February 2014.
- Andrew Williams (27 August 2013). "Cooper Hefner: My Playboy dad and I don't have the same taste in women". Metro.co.uk. Retrieved 26 February 2014.
- "Playboy Launches "Devassa By Playboy" Beer In Brazil". Playboyenterprises.com. 1 July 2013. Archived from the original on 12 February 2014. Retrieved 26 February 2014.
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