Digital Place-based Advertising Association

DPAA is a non-profit 501(c), global digital out-of-home marketing association that functions as a business accelerator and concierge/consultant for its members, which include digital out-of-home networks, their suppliers and the advertising community involved in this media sector.[1] Digital out-of-home networks offer video content on screens located in places where people have "dwell time," including shopping malls, bars, health clubs, doctor's offices, office lobbies and elevators, restaurants, taxi cabs, airports, airplanes, hotels, gas stations and other high-traffic venues.

DPAA's goal is to drive growth for the industry. The group was started in January 2007[2][3] as the Out-of-Home Video Advertising Bureau (OVAB),[4] but changed its name to the Digital Place-based Advertising Association in 2010.[1] and DPAA in 2017.

Barry Frey, president and CEO

DPAA hosts quarterly "mini-summit" meetings for its members and an annual summit - the 'DPAA Video Everywhere Summit'. This summit is a fall gathering of advertising agency executives, brand managers, networks and supplier partners devoted to discussing and debating the challenges and opportunities in the digital out-of-home media sector - usually held during New York Digital Signage Week. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and video neutral planning.

Barry Frey is president and chief executive officer of DPAA.[5]

François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, is chairman of DPAA's board of directors.[6]

References
  1. "OVAB now DPAA: leveraging new name to pursue new opportunities". digitalsignagetoday.com. March 29, 2010. Archived from the original on March 5, 2012. Retrieved April 19, 2012. Last week's decision by the Out-of-Home Video Advertising Bureau (OVAB) to rebrand itself as the Digital Place-based Advertising Association (DPAA) probably should have come as little surprise to people in the digital signage and kiosk industries.
  2. Hampp, Andrew (October 29, 2008). "Out-of-Home Video Ad Bureau Unveils Guidelines". Advertising Age. Retrieved April 19, 2012. The 20-month-old OVAB was founded in January 2007 as a way to create standards and practices for buying and selling the emerging digital out-of-home media category ...
  3. "Out-of-Home Video Advertising Bureau Launches". Digital Signage Magazine. February 21, 2007. Archived from the original on April 20, 2012. Retrieved April 19, 2012. The Out-of-Home Video Advertising Bureau (OVAB; www.OVAB.org.) formally launched January 29th.
  4. Hampp, Andrew (January 30, 2007). "Out-of-Home Video Advertising Bureau Launches". Advertising Age. Retrieved April 19, 2012. Enter the Out-Of-Home Video Advertising Bureau, which opened up shop this week to start educating agencies and advertisers about screens outside the home.
  5. "New Advocate for Video in Elevators, Taxis and More Takes Aim at TV". Advertising Age. May 21, 2013.
  6. "Zoom's Beaubien to DPAA Chairman". MediaPost. October 1, 2013.
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