Doddle Parcels

Doddle was launched in October 2014, as the joint venture between founder of Network Rail and Travelex, Lloyd Dorfman. Network Rail approached Glazer Business and Brand Consultants, with the task of naming and creating a new brand identity, for a new parcel pick up service primarily within train stations. The brand identity was designed by Richard Lawton and Stuart Palmer, of Glazer.

As of January 2020, Doddle no longer operates Doddle branded Morrisons stores collections, though they remain the technology provider, enabling Morrisons to offer “click & collect” and returns services.

Since its foundation, Doddle’s business model has continued to evolve alongside changing customer preferences, pivoting away from owning stores and concessions towards offering its proprietary technology to retailers, posts and parcel carriers. Doddle launched its technology offering, beginning with a click and collect solution, in January 2017.[2] The business has continued to develop new technology across the fulfilment spectrum, including returns and fulfilment from stores.[3][4]

Doddle partners with several retail brands in the United Kingdom, including Amazon, ASOS, Missguided, River Island and New Look, and provides over four hundred locations, where their customers can collect and return their online shopping. Doddle also operate their own retail technology platform.[5] This platform allows retailers, like Missguided and Marks & Spencer, to rapidly roll out the latest fulfilment technology, in their own stores, with their own branding.

As of December 2020, it appears that Amazon no longer offer Doddle as a collection point for parcels, and have started to remove some of the web pages related to Doddle from their site. There has been no official statement either from Amazon or Doddle.