Dolly (company)

Dolly is a Brazilian manufacturer and brand of soft drinks and juices. It was established in 1987 by Laerte Codonho and its main headquarters are located in Diadema, São Paulo. The company's flagship product is its guarana-flavored soft drink, Dolly Guaraná, which is a popular beverage in Brazil and has competitors such as Guaraná Antarctica and Coca-Cola's Kuat.

Dolly
TypePrivate
IndustryBeverage
Founded1987
FounderLaerte Codonho
Headquarters
Diadema
,
Brazil
ProductsSoft drinks
OwnerLaerte Codonho

The company's mascot, a male Dolly Guaraná bottle named Dollynho ("Little Dolly") which was originally drawn by Codonho himself, achieved great popularity for its CGI-animated appearances in TV commercials and became an internet meme in the mid-2010s.[1][2][3]

The company is currently facing a legal dispute with Coca-Cola and Codonho was arrested in 2018 under allegations of fiscal fraud.[4]

References
  1. "Propaganda do Dollynho foi inspirada em Teletubbies, diz dono da Dolly". Folha de S.Paulo (in Portuguese). 2018-06-13. Retrieved 2019-11-21.
  2. "Eles cresceram: Dolly recria campanha de Páscoa com crianças". EXAME (in Portuguese). Retrieved 2019-11-21.
  3. "Dolly sem Dollynho? Marca muda comunicação e bomba nas redes". EXAME (in Portuguese). Retrieved 2019-11-21.
  4. "Dolly vai à guerra" [Dolly goes to battle]. Isto É Dinheiro (in Portuguese). January 11, 2019. Retrieved December 10, 2019.
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