Domino (cookie)

Domino is a brand of cookies manufactured by the Finnish food company Fazer. The Domino brand has been previously owned by LU and Mondelez International. Domino cookies are similar to the better-known Oreo cookies: they consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft vanilla-flavoured creme filling.

For the German Christmas cookie, see Dominostein.
A packet of Domino cookies.

There are several versions of Domino cookies, such as Domino Mint, Domino Choco, Domino Double Chocolate, Mini Domino and Domino Marianne (with a peppermint flavour).

Domino cookies were invented by Fazer in the 1950s.[1] Similar cookies had existed previously, such as Oreo launched in 1912 and Hydrox launched in 1908.

Domino cookies are so similar to the previously invented Oreo cookies that some Finnish media have used them as interchangeable: The Finnish magazine Tekniikka & Talous published news about animal experiments with Oreo cookies with the headline "Domino cookies cause an addiction as bad as drugs do".[2]

Domino has been awarded as Finland's most valued brand of cookies in the Taloustutkimus and Markkinointi & Mainonta magazines.[3]

In 2006, Fazer launched Domino-flavoured ice cream.

References
  1. Fazer, Karl (1866-1932), Biografiakeskus. Talouselämän vaikuttajat (for-pay content). Accessed on 7 August 2013.
  2. Luotola, Janne: Rottatutkijat väittävät: Domino-keksi aiheuttaa yhtä pahan riippuvuuden kuin huumeet, Tekniikka & Talous 17 October 2013. Accessed on 8 September 2014.
  3. Jääskeläinen, Henri: Brändien arvostus 2013: Domino on keksien ykkönen, Markkinointi & Mainonta 9 December 2013. Accessed on 8 September 2014.
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