Donut Media

Donut Media is an American automotive content brand, known primarily for its eponymous YouTube channel.

Donut Media
YouTube information
Years active2015–present
GenreAutomobiles
Subscribers4.53m
Total views1,002,055,618
Updated: Dec 19, 2020

History

Donut Media was founded in 2015 by Matt Levin, a former product head at AwesomenessTV, Ben Conrad and Nick Moceri.[1] It achieved early viral success with its 2016 video Two Grannies, One Lamborghini, which for many years was the channel's most-viewed video.[2][3][4][5]

In February 2018, Donut Media tried to re-create the Elon Musk's Tesla Roadster stunt by sending a Hot Wheels car into space.[6]

In May 2018, Donut Media received $800,000 in seed funding in a round led by Techstars Ventures.[2] In November of that year, it partnered with NASCAR to offer lighthearted racing-related content.[7]

Between 2018 and 2020, the channel saw breakout success due to its "Up To Speed" series. In the series, host James Pumphrey explains the origins of automotive models and brands with cult followings such as the Nissan GT-R, Plymouth Barracuda, and Suzuki Samurai.[8][9] According to Levin, "Up To Speed" marked the moment Donut Media transitioned from dependence on viral one-offs to having a sustainable content model.[2]

Awards and nominations
Year Award Category Result Ref.
2018 8th Streamy Awards Sports Nominated [10]
2019 9th Streamy Awards Sports Won [11][12]

Shows

Up to Speed

Up to Speed is a weekly automotive history show about the best cars, brands, designers, drivers and influencers ever. Host James Pumphrey covers everything from the Toyota Supra to the Chevy El Camino, The VW GTI to the Subaru WRX. The origins of every car will be uncovered to get you Up to Speed!

D-list

Listicle show with different comparison lists.

HiLow

Hosts modify one of two of the same cars (Nissan 350z). One with expensive parts and the other with budget parts.

MONEYPIT

Money Pit is where you get to learn about cars as we work on them. Each episode we’ll breakdown how each component works and then we’ll upgrade it. Join us in our journey to build cool cars, learn about them, and drive the crap out of them!

Versus

Versus puts two automotive giants toe to toe as Joey Rassool tallies up points to see who is the victor. Anything from heritage, performance, and even availability are taken into consideration. You can argue with him all you want but you can't argue with the numbers.

Bumper 2 Bumper

A show where a person will show a real life version of a car and tell the viewers its past and its specs.

Science Garage

Bart teaches us how cars work by blowing stuff up and cutting things in half. It’s a science show for the car lover who’s easily bored. Join Bart as he explains the science behind everything automotive. This is cars down to the atom. This is Science Garage.

Wheel House

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

References
  1. "The Bizarre Naming Trends that Modern Startups Follow". TechCrunch. Retrieved 23 August 2020.
  2. https://www.tubefilter.com/2018/03/28/donut-media-millennial-car-content-youtube/
  3. "Grandmas Get Groceries in a Lamborghini Murcielago, After They Figure Out Reverse". Complex. Retrieved 23 August 2020.
  4. "Grandmas Went For The Ride Of Their Lives In A Lamborghini At Speeds Of 165 MPH". Buzzfeed. Retrieved 23 August 2020.
  5. "Watch two grandmas take a Lamborghini Murcielago for a spin". Autoblog. Retrieved 23 August 2020.
  6. "Even Sending A Toy Car Into Space Is Harder Than You'd Expect". Jalopnik. Retrieved 23 August 2020.
  7. https://www.nascar.com/news-media/2018/11/13/donut-media-raced-nascar-stock-car/
  8. https://www.stuff.co.nz/motoring/120629098/best-motoring-youtube-channels-to-binge
  9. https://www.wheels.ca/top-ten/10-youtube-car-shows-to-binge-during-quarantine/
  10. https://www.streamys.org/nominees-winners/8th-annual-nominees/
  11. https://www.streamys.org/nominees-winners/9th-annual-nominees/
  12. "2019 YouTube Streamy Awards: The Complete Winners List". Entertainment Tonight.
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