Dr. Squatch

Dr. Squatch is a manufacturing company of soap and personal care products with only natural ingredients,[1] marketed specifically to men.[2] Now based in Los Angeles, the company was founded in 2016 in San Diego.[3] Dr. Squatch's products are intentionally made without skin irritants, ingredients that are chemically derived[4] or environmentally damaging, and are not tested on animals.[5]

Dr. Squatch
IndustryPersonal care products
Founded2015 (2015) in San Diego, California
FoundersJack Haldrup
Headquarters,
ProductsNon-toxic/natural emphasis
Websitedrsquatch.com

The company's annual revenue is $6 million per year.[6]

History

Dr. Squatch's success can be attributed to its use of entertaining advertising that was created by Raindrop Branding & Marketing and starred comedian, actor and writer James Schrader. In 2020 one of Dr. Squatch's ads reached No. 1 on YouTube’s 2020 TrueView for Action Ads Leaderboard; the winning video garnered more than 90 million views in three months.[7] As of January 2021, Dr. Squatch ads have over 500 million views.

References


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