Drizly
Drizly is an alcohol e-commerce platform that facilitates the delivery of alcohol. Referred to by some as the "Amazon for liquor,"[2][3] Drizly lets users order a variety of beer, wine, and spirits directly from local retailers to their location through a mobile app or website.[4]
Type of site | Private |
---|---|
Founded | 2012 |
Headquarters | Boston, Massachusetts, United States |
Area served | Select U.S. cities: Akron, Austin, Baltimore, Boston, Cincinnati, Cleveland, Chicago, Columbus, Dallas, Denver, Houston, Jacksonville, Jersey City, Indianapolis, Los Angeles, Miami, Minneapolis/St. Paul, Nashville, New Orleans, New York City, Orlando, Phoenix, Portland, Portland, Providence, Raleigh, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington D.C. as well as Edmonton, Alberta, Vancouver, British Columbia, and Calgary, Alberta Canada |
Founder(s) |
|
CEO | Cory Rellas |
Industry | Retail |
Services | Alcohol E-Commerce |
Employees | 85 |
URL | www |
Native client(s) on | iOS, Android |
History
Drizly was founded by Nick Rellas, Justin Robinson, and Spencer Frazier[5] in 2012. The company launched its service in the greater Boston area in 2013, then expanded to New York, Los Angeles, and Chicago.[6]
Drizly, which currently employs about 85 people in its Boston, New York, and Denver offices, is available in many U.S. Markets, and as of February 2016, has expanded to Edmonton and Calgary, Alberta, Canada through a partnership with Liquor Stores N.A. (LSNA).[7][8][9]
As of January 2017, total venture capital funding for Drizly was about $18 million.[9] Series A/B investors include Polaris Partners, Suffolk Equity Partners, Cava Capital, Fairhaven Capital Partners, and First Beverage Group.[10] Angel investors include Walt Doyle, Lars Albright, Ty Danco, Fred Shilmover, Sean Grusd and Streetwise Media co-founder Chase Garbarino.[11]
In July 2018, Drizly entered into a partnership with Anheuser-Busch to keep beer stocked in offices across the country. The partnership allows exclusive handling delivery to Anheuser-Busch's Office Bud-e fridges, which use smart sensors and WiFi connection to automatically re-order beer when stocks run low.[12]
On February 2, 2021, Uber announced the company would purchase Drizly for $1.1 billion in cash and stock.[13]
Description
Drizly partners with local retailers to bring their inventory to customers. The service is mainly provided through a smartphone app, available on iOS and Android platforms, apart from its website. Users place their order through the Drizly app or website. Drizly retail partners fulfill the order, process the transaction, and execute delivery. Delivery generally takes 30–60 minutes. There are separate apps for both customers and delivery drivers. Drizly has proprietary ID verification technology that it provides to its retail partners that allows drivers to scan IDs for more than a barcode to make sure the purchaser is over 21 years old in the US and of legal drinking age in Canada.[14]
Drizly does not take a cut of the orders, which is one reason why New York State Liquor Authority approved it to operate without a liquor license. Instead, Drizly charges the liquor and wine stores a monthly fee to use its order fulfillment software as well as its iPads and iPhones.[15] Drizly does not mark up the prices of alcoholic beverages themselves. Retailers on Drizly may have a minimum order or delivery fee, typically $5.[16]
In each of its cities, Drizly partners with local retailers. Its retail partners pay a licensing fee to be able to use its website and apps for iPhone and Android devices. Drizly is partnered with the Wine and Spirits Wholesalers of America.[4]
Data breach
On July 28, 2020, Drizly announced it had been the victim of a data breach exposing sensitive information on approximately 2.5 million customer accounts, including dates of birth, email addresses, and bcrypt-hashed passwords, along with delivery addresses in rare cases.[17][18]
References
- "Thursty: A new app called Drizly delivers booze right to your doorstep, NOW OWNED BY UBER". Metro US.
- +AmericanCraftBeer.com (2019-02-15). "The 'Amazon Of Liquor' Partners with Big West Coast Booze Chain". American Craft Beer. Retrieved 2020-07-29.
- "Drizly teams up with US drinks chain BevMo!". Retrieved 2020-07-29.
- TechCrunch.
- "Thursty: A new app called Drizly delivers booze right to your doorstep". Metro US.
- "Ordering On-Demand Booze Is About to Get Easier". Fortune. 2015-05-18. Retrieved 2016-09-23.
- BizJournals1.
- BostInno1.
- VentureBeat.
- CrunchBase.
- BostInno2.
- "Drizly Partners with Anheuser-Busch to Stock Office Fridges". Brewbound. 2018-07-11. Retrieved 2020-03-12.
- Bursztynsky, Jessica (2021-02-02). "Uber agrees to buy alcohol delivery service Drizly for $1.1 billion". CNBC. Retrieved 2021-02-02.
- MaineBiz.
- Recode.
- CPA.
- "Have I Been Pwned: Pwned websites". haveibeenpwned.com. Retrieved 2020-07-29.
- "Alcohol delivery service Drizly hit by data breach". TechCrunch. Retrieved 2020-07-29.
Bibliography
- Huddleston, Jr., Tom (2015), Ordering on-demand booze is about to get easier, Fortune
- Weaver, Alex E. (2016), Alcohol Delivery App Drizly Expands to Canada, BostInno
- Alspach, Kyle (2015), Drizly Gets Funding From Major Booze Distributors, BostInno
- Keohane, Dennis (2015), Drizly Gets Funding From Major Booze Distributors, BetaBoston
- Gay, Jessica (2015), Interview: Drizly, the unique app for getting alcohol delivered, FoodBev Media
- Pitorak, Doug (2015), Booze boom: Drizly expands service to 15 Chicago regions, BuiltInChicago
- Crook, Jordan (2015), Drizly Lands $13 Million In Series A Funding, TechCrunch
- Woodward, Curt (2015), Booze-delivery app maker Drizly adds $13m to expand staff, market, BetaBoston
- Castellanos, Sara (2015), Alcohol delivery startup Drizly has global expansion plans for 2016, BizJournals
- Castellanos, Sara (2015), Drizly's newest investors include the largest liquor distributors in U.S., BizJournals
- Sargent, Hilary (2015), Drizly’s founders just want to improve your alcohol-buying experience, Boston.com
- Chapman, Lizette (2015), Booze On-Demand Service Drizly Lands $13 Million to Expand, Wall Street Journal
- Sawers, Paul (2016), Drizly’s booze delivery service expands into Canada, its first international market, VentureBeat
- Lauletta, Tyler (2016), This app will deliver all of your favorite beers, wines, and liquors to your door in less than an hour, BusinessInsider
- Del Rey, Jason (2014), Drizly Lands $2.25 Million to Have Booze Delivered to Your Door in NYC and Boston, Recode
- Mayhugh, Jess (2015), Alcohol Delivery App Launches Thursday, Baltimore Magazine
- Liquor Delivery App Drizly Totally Exists, Definitely Works, Curbed Seattle, 2014
- Freund, Helen (2015), Alcohol delivery app Drizly launches July 9, New Orleans Gambit
- Aromin, Joshua (2015), Alcohol Delivery App Extends to Providence, Rhode Island Monthly, archived from the original on 2016-03-04, retrieved 2016-02-23
- Griffin, Justine (2015), Cheers Tampa! You can now get booze delivered to your house, Tampa Bay Times
- Stiles, Nancy (2014), Drizly Alcohol Delivery Service Debuts in St. Louis, Riverfront Times
- Turtinen, Melissa (2014), Drinks delivered to your door: MN liquor store chain partners with Drizly, Bring Me The News
- Smith, Jessica (2015), Alcohol delivery business thriving in Indianapolis, WishTV.com
- Independent Retailer Applejack Wine & Spirits Braces For Change As Chains Eye Colorado, Shanken News Daily, 2016
- Blackman, H. Drew (2015), Drizly, a Beer and Liquor Delivery App, Makes Its Way to Dallas, Dallas Observer
- Lorek, Laura (2014), Drizly Launches in Austin to Deliver Liquor to Your Doorstep, Silicon Hills News
- No need to leave the party with Portland launch of Drizly, MaineBiz, 2016
- Anderson, J. Craig (2016), Home delivery service for alcohol launches in Portland, Portland Press Herald
- Freed, Benjamin (2014), We Tested the New Alcohol-Delivery App Drizly, Washingtonian
- Drizly: Investors, CrunchBase, 2016
- Anderson, J. Craig (2016), Home Delivery of Booze Offered in Portland, ME, CPA Practice Advisor
- Keene, Cindy Atoji (2015), Drizly shakes up the liquor business, The Boston Globe