E-commerce in Bangladesh

E-commerce in Bangladesh refers to the electronic commerce sector of Bangladesh business.[1][2]

History

In 2009 Bangladesh Bank approved online payment and in 2013 the bank approved the use of debit and credit card for online payment. The eCommerce Association of Bangladesh is the trade body for eCommerce in Bangladesh.[3] According to the association, there are 8,000 eCommerce pages in Facebook alone.[4] The growth of the industry has been inhibited by low usage of credit and debit cards, and the unavailability of PayPal.[5] In 2016 the government of Bangladesh opened eCommerce sites for every district in the country.[6] The same year, FBCCI recommended removal of tax on eCommerce.[7] Ten billion Taka worth of transactions take place through eCommerce site per year according to a 2017 report.[8]

Currently, the following four types of eCommerce are popular in Bangladesh:[9]

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Business-to-Employees (B2E)

Business-to-business

There are number of company that offer office supplies, stationery, computers, cleaning, chemical[10] for other companies.[9]

Business to consumers

The Business-to-consumer segment grew through the growth of home-delivery of food.[11] There are other companies based on Facebook that allow people in Bangladesh to buy products from the United States, the United Kingdom and India.[12] The majority of the transactions are carried out through cash on delivery.[13]

Consumer to consumer

There are a number of companies that act as classifieds, including Bikroy.[12]

Business to employee

There are a number of websites that host information about jobs in Bangladesh.[12]

Digital marketing

Digital Marketing is a recent sector that has experienced rapid growth.[14][15] Since 2014 twenty companies have started as the nation's digital marketplace emerges. Unlike traditional marketing, digital marketing involves strategies designed to engage consumers and drive brand conversation on various digital platforms.[16]

The digital marketing industry in the nation has not matured with consumers having low online literacy rate.[17] The industry has doubled in size due to increase to mobile transactions, an estimated 70 billion taka are transferred through mobile phones every month.[18] Bangladesh has the tenth-largest mobile phone user base in the world and has sixty million internet connections.[19] Zunaid Ahmed Palak the state minister for ICT in the Best of Global Digital Marketing World Tour 2016 which was held in Dhaka, "I am happy to say that from today we will speak about digital marketing as being an essential part of Digital Bangladesh."[20] Bangladesh has sixty-five million internet users, about forty percent of the population.[21] A Digital Marketing Summit is organised annually since 2013 by the Bangladesh Brand Forum.[22][23]

References
  1. "Bangladesh to see 72pc growth in e-commerce sales". The Daily Star. 2016-11-17. Retrieved 2017-02-04.
  2. "Concerns for online purchases". The Daily Star. 2017-01-31. Retrieved 2017-02-04.
  3. "E-commerce to drive growth in electronic payments". The Daily Star. 2016-11-06. Retrieved 2017-02-04.
  4. "Tradeshi ties up with Alibaba for e-commerce". The Daily Star. 2016-09-29. Retrieved 2017-02-04.
  5. "E-commerce and its challenges in Bangladesh". The Financial Express. Dhaka. Retrieved 2017-02-04.
  6. "Government initiative to take e-commerce in rural Bangladesh". bdnews24.com. Retrieved 2017-02-04.
  7. "Withdraw all taxes on e-commerce: FBCCI". The Daily Star. 2016-06-16. Retrieved 2017-02-04.
  8. "Mobile money customers brace for hurdles". The Daily Star. 2017-01-31. Retrieved 2017-02-04.
  9. "Export".
  10. "Sindabad".
  11. "Popularising Homemade Food". New Age. 2017-10-13. Retrieved 2017-10-27.
  12. "E-commerce in Bangladesh". Dhaka Tribune. Archived from the original on 2017-02-04. Retrieved 2017-02-03.
  13. "E-commerce is now a 300 crore industry and growing". The Daily Star. 2016-01-08. Retrieved 2017-02-04.
  14. "Sustainable digital marketing in Bangladesh". The Independent. Dhaka. Retrieved 2017-05-01.
  15. "Inbound.Digital: Knowledge-focused Social and Digital Marketing Conference on the cards". The Daily Star. 2016-08-22. Retrieved 2017-05-01.
  16. "Facebook has special plans for Bangladesh". The Daily Star. 2016-10-12. Retrieved 2017-05-01.
  17. "Digital marketing: The Bangladesh scenario". The Financial Express. Dhaka. Retrieved 2017-04-30.
  18. "Career Opportunities in Digital Marketing and Mobile Banking in Bangladesh". The Daily Star. 2014-05-01. Retrieved 2017-05-01.
  19. "Invest in digital marketing to spur growth: analysts". The Daily Star. 2016-10-09. Retrieved 2017-05-01.
  20. "Global event on digital marketing held in Dhaka". The Daily Star. 2016-09-27. Retrieved 2017-05-01.
  21. "Photoshop + Common Sense = Digital Marketing?". The Daily Star. 2016-10-28. Retrieved 2017-05-01.
  22. "Digital marketing summit in Dhaka Saturday". The Daily Star. 2015-12-09. Retrieved 2017-05-01.
  23. "3rd Digital Marketing Summit on Oct 8". The Daily Star. 2016-09-27. Retrieved 2017-05-01.
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