EDGEOUT Records

EDGEOUT Records is an independent record label founded by Tony Guanci and Cheryl Benson-Guanci in 2018. Its releases are distributed through Universal Music Group, with which it signed an exclusive global label services agreement in December 2018.

EDGEOUT Records
FoundedDecember 2018 (December 2018)
FounderTony Guanci, Cheryl Benson-Guanci
Distributor(s)Universal Music Group
GenreRock
Country of originU.S.
LocationSanta Monica, California
Official websitewww.edgeoutrecords.com

EDGEOUT can sign bands it will "upstream" to one of Universal's labels, or alternately, do a self-distribution deal with a unit of Universal.[1]

Its Los Angeles-based artist development program, The STUDIO at EDGEOUT Records, is a program for selected artists.[2] Chosen musicians are offered a position in The Studio development program to educate them about being an artist in the music industry. The program includes a series of consultations with the head of A&R aimed at stage performance, songwriting, developing a signature sound, branding, image, thriving and wellness in the music business, social media, and other matters. Between visits the band or artist is assigned projects for the artist or band to complete during their down time. At the conclusion, if judged to have used the advice effectively, the artist may be considered for future recording and distribution agreements for EDGEOUT.[3]

EDGEOUT announced its first signing, The Jacks, in January 2019.[4] The band released its first EDGEOUT Records EP on 28 June 2019.[5] Its second EP, Remember You was released on 6 March 2020 with two Instant Grat Tracks ("Just a Little Bit" 1/24/2020, "Olivia" 2/14/2020) and a new single "Threw It All Away" preceding the new EP.[6] After "Threw It All Away" broke top 50 on Alternative Radio in Spring of 2020, their next radio single - a shortened version of "Just A Little Bit" - hit radio September 15, and is currently climbing the Alternative Rock charts. The Jacks have also release two 'reimagined' EPs, 'I Don't Mind' and 'Have You Heard The News', the former of which premiered on September 18 and the latter of which is now available on all streaming platforms as of September 25, 2020.[7]

EDGEOUT Records signed its second band, The Revelries, in winter of 2019, who are the first to experience Studio Development program.[8] Immediate plans call for The Revelries to record new music with the goal of releasing in Summer 2020.[9] The Revelries planned to debut new music at SXSW, but due to national shutdowns, they were unable to perform. The Revelries have been in the studio with Matt Wallace since early September 2020 recording their debut record.[10] It is predicted that their first single will be out in q1of 2021.

EDGEOUT Records signed its first established artist, DJ Ashba, in March 2020[11] who is pursuing a new era in his musical career through his project 'ASHBA'. He planned to release music before Summer 2020, but the timeline was shifted to late Summer 2020. ASHBA released his debut single, "Hypnotic (Ft. Cali Tucker)" on August 14, 2020. This single was written and produced by ASHBA, and mixed/mastered by three-time Grammy nominee Luca Pretolesi of Studio DMI.[12] ASHBA will be releasing several more singles, all with different vocalists, in the coming months.[13] ASHBA's second single, "Let's Dance (Ft. James Michael)" was released October 16, 2020, and the official music video- which will feature fans from around the world- was released on October 23, 2020. ASHBA's Christmas single "A Christmas Storm" was released October 31, 2020 with a corresponding official music video, which ASHBA directed himself.

EDGEOUT Records announced their newly signed band, Bluphoria, on February 1st, 2021. The swamp-rock band from Eugene, OR, is a quartet of college students turned local rockstars. They are set to complete EDGEOUT's Studio Development Program over the next several months.[14]

The company was founded by Tony Guanci, who has consulted for Universal Music Group, Interscope Records, Disney, NBC Universal Studios, and professional sports franchises, and is Vice Chairman of music festival promoter Danny Wimmer Presents,[15] and Cheryl Benson-Guanci, a co-owner and partner of The DCB Group, whose background includes providing creative resources for clients in the sports and entertainment industries including the NHL, NBA, Major League Baseballs, NCAA, NFL, Disney, Maloof/Interscope/UMG.[16]

References
  1. Gensler, Andy (December 3, 2018). "The new label arrives with an exclusive global label services deal with Universal Music Group". Pollstar. Retrieved September 5, 2019.
  2. Mims, Taylor (December 3, 2018). "Universal Music Group Partners With New Label Edgeout Records With Focus on Artist Development". Billboard. Retrieved September 5, 2019.
  3. Cooke, Chris (December 5, 2018). "Universal allies with new label looking to develop future rock talent". Complete Music Update. Retrieved September 5, 2019.
  4. "EDGEOUT RECORDS SIGNS FIRST BAND TO ROSTER, THE JACKS, IN PARTNERSHIP WITH UNIVERSAL MUSIC GROUP". Music Connection. January 23, 2019. Retrieved September 5, 2019.
  5. "THE JACKS Highly Anticipated Self-Titled Debut EP Out Today On EDGEOUT Records/UMe". Alive N Loud. June 28, 2019. Retrieved September 5, 2019.
  6. Childers, Chad (January 23, 2020). "The Jacks Release Revamped Song, "Just a Little Bit," Announce New EP". Loudwire. Retrieved September 5, 2019.
  7. "The Jacks Rise to Meet the Challenges of These Historic Times With Reimagined EPs". The Jacks. 2020-09-18. Retrieved 2020-09-22.
  8. "HITS Daily Double : Rumor Mill - REVELRIES BREAK OUT IN SANTA MONICA". HITS Daily Double. Retrieved 2020-02-25.
  9. "The Deals: APA Nashville Signs '90s Country Stars Doug Stone & Terry McBride, Exactuals Acquires Backlash". Billboard. Retrieved 2020-02-25.
  10. "UPDATE: The Revelries in the Studio". EDGEOUT Records. 2020-09-10. Retrieved 2020-09-22.
  11. "DJ ASHBA SIGNS WITH EDGEOUT RECORDS/UNIVERSAL MUSIC GROUP/UMe". AP NEWS. 2020-03-11. Retrieved 2020-03-12.
  12. BraveWords. "ASHBA Premiers Music Video For Debut Single "Hypnotic" Feat. CALI TUCKER". bravewords.com. Retrieved 2020-08-19.
  13. Blabbermouth (2020-03-11). "Ex-GUNS N' ROSES Guitarist DJ ASHBA Signs With EDGEOUT RECORDS For ASHBA Solo Project". BLABBERMOUTH.NET. Retrieved 2020-08-19.
  14. "EUGENE, OR'S BLUPHORIA SIGN WITH EDGEOUT RECORDS". 100% ROCK MAGAZINE. 2021-02-02. Retrieved 2021-02-03.
  15. "Danny Wimmer Presents Adds Four To Executive Team". All Access. August 25, 2015. Retrieved September 5, 2019.
  16. "CBG". CBG. Retrieved 2020-10-21.
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