EFAMRO

EFAMRO is a federation of national bodies representing the market research profession in Europe.[1][2]

Members

EFAMRO is composed of 16 national bodies:[3]

AssociationCountry
ADMGermany
AIMRORepublic of Ireland
ANEIMOSpain
APODEMOPortugal
ASSIRMItaly
BAMORBulgaria
FEBMARBelgium
LRSTALithuania
MOANetherlands
MRSUK
OFBORPoland
OIROMRussia
SMIFSweden
SMTLFinland
VMOANorway
VSMS-ASMSSwitzerland

Activities

EFAMRO has three primary roles:

  • To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework[4]
  • To provide a common voice for national bodies when lobbying at a European or international level[5][6]
  • To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)[7]

EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).[8]

Leadership

EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).[9] [10]

References

  1. "MRS international connections". Market Research Society. Market Research Society. Retrieved 14 June 2015.
  2. Stone, Marilyn; Desmond, John (24 January 2007). Fundamentals of Marketing. Routledge. p. 168. ISBN 978-0415370974.
  3. "List of EFAMRO Members". EFAMRO. EFAMRO. Archived from the original on 14 August 2015. Retrieved 2 June 2015.
  4. "Q&A: Andrew Cannon and European self-regulation". Research Live. Research Live. Retrieved 14 June 2015.
  5. "EFAMRO/ESOMAR Joint Submission to EU Council" (PDF). EUROPA. EUROPA. Retrieved 2 June 2015.
  6. "List of Submissions to European Commission Regarding Data Protection". EUROPA. EUROPA. Retrieved 14 June 2015.
  7. Kaden, Robert (1 October 2009). More Guerrilla Marketing Research: Asking the Right People, the Right Questions. Kogan Page. p. 79.
  8. "GBRN Member Profile - EFAMRO". Global Research Business Network. Global Research Business Network. Archived from the original on 23 May 2015. Retrieved 2 June 2015.
  9. "Efamro Elects Andrew Cannon as President". Research Live. 26 March 2012. Retrieved 2 June 2015.
  10. "Former Millward Brown CEO Becomes EFAMRO DG". MR WEB. 10 January 2012. Retrieved 2 June 2015.
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