Endri Fuga

Fuga started his university studies at "La Sapienza" University in Rome. He then transferred his undergraduate studies to the Vienna campus of Webster University after his father, Perparim Fugawas employed as a nuclear expert at the International Atomic Energy Agency in Vienna[3].In this task, PerparimFuga was part of a team led by Muhamed El Baradei, who won the Nobel Prize in 2005 for limiting the use of nuclear energy for military purposes.[4]

Fuga completed his bachelor studies inMedia Communications in 2007 in Vienna. He was granted his postgraduate degree inInternational Relations in 2017by Tufts University,Fletcher School of Law and Diplomacyin Boston, USA. Fuga also received a Leadership Executive Course Diploma by Harvard’s Kennedy School of Government in 2011.

In December 2002, during the winter holidays in Tirana, Fuga, together with high school friends, Erion Veliaj, Arbi Mazniku and Marinela Lika co-conceived the grass root campaign"Mjaft!” (Alb. “Enough!) how.[5]

This campaign was based on a series of youth protests and awareness rasing events aimed at forming a civil resistance to phenomena such as bad governance, corruption, social marginalization, vengeance, etc.[6].The initial success of the campaign convinced Fuga to prolong hisstay in Albania, co-founding the "Mjaft" movement.

With thetransformation of the idea of "Mjaft" into a genuine civil society organization, Fuga assumed the position of its Director of Communications.[7] and was determinant in the media strategies that the organization pursued until his departure in 2007. The innovative concepts and new ways of civil resistance that “Mjaft” used for the first time in Albania,were recognized locally and internationally, and in 2004 it was awardedthe United Nations civic society award.[8]

In 2007, Fuga chose to actively engage in the political scene, accepting the invitation of the Mayor of Tirana, Edi Rama to become his CommunicationsAdviser. His formal role as adviser of Ramaconsisted in overseeing public relations as well as maintaining connections with international organizations and partners on behalf of the Municipality of Tirana.[9]

During that time, Fuga became the link between Rama and the local and foreign media, playing a key role in transforming Rama's image, from a charismatic personto charismatic leader.[10]

During 2011-2013, Fugaserved as Director of Communications in the Socialist Party and assumed the position of Strategistof the opposition coalition campaign during the 2013 parliamentary elections. During the 2013 campaign, Fuga was the"brain" behind the usage of a broad range of communication instruments, which had not been tried before in Albania. The widespread use of social media, direct marketing, and concentrationon focus groups and surveys to build a message were just some of the innovative elements used during this campaign.[11]

During the 2013 campaign, Fuga worked alongside Alastair Campbell,[12] UK Prime Minister's Advisor,[13]  Tony Blair and Arthur J. Finkelstein, advisorsenior consultant of the Republican Party in the US.

He was also one of the co-authors of the "Reneissance (Rilindja)" program, the “manifesto” used by the Socialist Partyduring the elections.[14]

In 2013, the Socialist Party won by a landslide the general elections. After the victory, the newly elected Prime Minister Edi Rama illustrated the influence of Fuga in the campaign by posting a picture saying: "EndriFuga - The Man who puts Rama in line" [15]

With the Socialist Party as the ruling government , Fuga is a Personal Advisor to the Prime Minister and takes care of the communications and image of the Albanian government. One of his main achievments in Government was to coordinate and unify the public image and strategic messages of all Ministries and Departments serving the Government. Under his order, a Special Advisor for Communications was appointed in every Ministry, who had to report both to the Minister as well as Fuga.[16]

Fuga has also served as the Political Editor of Jugendstil, an English based weekly newspaper in Vienna, Austria. He has also been contracted by several international organizations for consultancy work in Africa, Europe, Asia and South America.

.[17]

Although Fuga is considered one of the best communication and PR specialists in Albania, he has refrained to work in the domestic private sector.

Fuga has been a guest lecturer at many public and private Universities in Albania and Kosovo[18].

The opposition has repeatedly attacked Fuga on a number of occasions, casting suspicion that he stands behind the departure of a number of old Socialist Party members. According to critics, Fuga has used his personal influence to the Prime Minister to promote new figures and friends from Mjaft.[19]

Due to the low public profile that he has held (only two public communications over many years), Fuga has been repeatedly seen by opponents as the "gray eminence”[20] of the Albanian Government. As a result, his figure has been the inspiration for many conspiracy articles, where he appears to be one of the mostimportant persons in every day’sdecision making process[21]

The former Prime Minister of Albania himself, Sali Berisha, in a parliamentary debate, attacked Gramoz Ruçi, the SP parliamentary group leader, saying, "That leveret (referring to Endri Fuga) puts you in line".

In 2015, the newspaper "Dita" stated that it was put under pressure by Fuga to erase critical news about the government.[22] In a reaction on Twitter, Fuga replied: "They publish false news for pilots and helicopters and when you oppose them with facts they say: We can’t erase cause that news has already 5,000 clicks!"

YlliManjani, Minister of Justice under Rama government, publicly attacked Fuga during a prime time political show, stating that the Ministers were not allowed to speak to the press without the permission of EndriFuga. Two weeks later, Manjani was sacked by Prime Minister Rama and replaced by PetritVasili. The former Minister accused Rama that he was fired because he had publicly attacked Fuga. [23]

Fuga's ability to improve and manage the image of the government has been pointed out by the opposition and analysts who consider Fuga as Edi Rama's "Spin Doctor".

Endri Fuga is married to Mrs. Besa Pellumbi, with whom he has a daughter.[24]