Endura Watch Factory

Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the private label and licensing division of the Swatch Group.

Endura S.A.
Endura Watch Factory
TypePrivate (subsidiary of The Swatch Group)
Founded1966
Headquarters
Biel/Bienne
,
Switzerland
Key people
Pierre-André Bühler, President
ParentThe Swatch Group
Websiteendura.ch

References
  • Swatch Group website's Endura page

Notes
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