Epoca (magazine)

Epoca (meaning Age in English) was an Italian illustrated weekly current events magazine published between 1950 and 1997 in Milan, Italy.

This article is about an Italian magazine. For Spanish magazine, see Época (Spanish magazine). For Brazilian magazine, see Época (Brazilian magazine).

Epoca
Former editorsAlberto Mondadori
Enzo Biagi
CategoriesCurrent affairs magazine
FrequencyWeekly
Year founded1950
First issue14 October 1950
Final issue1997
CompanyMondadori
Rizzoli Editori
CountryItaly
Based inMilan
LanguageItalian
ISSN0013-9718
OCLC1718813

History and profile
October 1950 issue of Epoca

Epoca was first published on 14 October 1950.[1][2][3] The magazine was modelled on Life[4][5] and Paris Match.[2] The magazine was part of Mondadori[3][6] and was based in Milan.[7]

Its first editor was Alberto Mondadori who was succeeded in the post by Enzo Biagi in 1953.[2] The magazine sold 500,000 copies in 1955.[2]

During the period until 1960 when Enzo Biagi edited Epoca the magazine covered current affairs news, social attitudes as well as TV news.[2] The magazine also included frequent and detailed articles about Hollywood stars of the period[8][9] and Italian movie stars such as Gina Lollobrigida.[10] The weekly had offices in New York, Paris and Tokyo.[5] From June 1952 to the late 1958 the Cuban-Italian writer Alba de Céspedes wrote an agony column, called Dalla parte di lei, in the magazine.[11]

Then Epoca became part of Rizzoli Editori[5] and began to cover travel and nature news with photographs and scientific articles.[2] The magazine had a section called I bei posti (meaning Beautiful Places in English) where the photographs of unknown places such as Bahamas, Marrakesh and Acapulco by Mario de Biasi, Alfredo Panucci and Giorgio Lotti were published.[4]

During the 1960s Epoca had a moderate political stance, but was extremely anti-communist.[12] The circulation of the magazine was 400,000 copies in 1963.[13] It was 305,000 copies in 1964.[12]

In 1970 Epoca sold 350,000 copies.[14] The weekly had a circulation of 120,046 copies in 1984.[15] Epoca was closed down in 1997 due to low circulation.[2][7]

See also

References
  1. "1940s/1950s/Early 1960s Italian People's Magazines". Listal. Retrieved 5 December 2014.
  2. Gino Moliterno (11 September 2002). Encyclopedia of Contemporary Italian Culture. Routledge. p. 289. ISBN 978-1-134-75876-0.
  3. "Magazines". Mondadori. 14 February 2012. Retrieved 5 December 2014.
  4. Angela Vettese (2012). "Italy in the Sixties: A Historical Glance" (PDF). In Bernhard Mendes Bürgi (ed.). Arte Povera. The Great Awakening. Hatje Cantz. ISBN 978-3-7757-3357-1. Retrieved 19 April 2015.
  5. Gabriella Ciampi de Claricini (February 1965). "Topical weeklies in Italy". International Communication Gazette. 11 (1): 12–26. Retrieved 25 April 2015.
  6. "Time Inc in Joint Venture to Publish Italian Fortune". Associated Press. 7 November 1988. Retrieved 17 February 2015.
  7. "Epoca". Behance. Retrieved 5 December 2014.
  8. Stephen Gundle (4 December 2000). Between Hollywood and Moscow: The Italian Communists and the Challenge of Mass Culture, 1943–1991. Duke University Press. p. 47. ISBN 0-8223-2563-2. Retrieved 19 April 2015.
  9. Stephen Gundle (Summer 2002). "Hollywood Glamour and Mass Consumption in Postwar Italy" (PDF). Journal of Cold War Studies. 4 (3). Retrieved 27 April 2015.
  10. Réka C. V. Buckley (2000). "National Body: Gina Lollobrigida and the cult of the star in the 1950s". Historical Journal of Film, Radio and Television. 20 (4): 527–547. doi:10.1080/713669741. S2CID 193186413.
  11. Penny Morris (2004). "From private to public: Alba de Céspedes' agony column in 1950s Italy". Modern Italy. 9 (1): 11–20. doi:10.1080/13532940410001677467.
  12. Laura Ciglioni (2017). "Italian Public Opinion in the Atomic Age: Mass-market Magazines Facing Nuclear Issues (1963–1967)". Cold War History. 17 (3): 205–221. doi:10.1080/14682745.2017.1291633. S2CID 157614168.
  13. Randolp S. Churchill (17 January 1964). "The Press". The Spectator. Retrieved 19 April 2015.
  14. "The Press: Women, Not Girls". Time. 18 January 1971. Retrieved 17 February 2015.
  15. Maria Teresa Crisci. "Relationships between numbers of readers per copy and the characteristics of magazines" (PDF). The Print and Digital Research Forum. Retrieved 14 April 2015.
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