Evita Robinson

Evita “Evie” Turquoise Robinson (born 1984), an African-American woman known for her role as a pioneer of the urban travel movement, was born and raised in New York. She is the founder of Nomadness Travel Tribe and Nomadness TV.[1]

Evita "Evie" Robinson
Born
Evita Turqoise Robinson

1984
Albany, New York
Alma materIona College
OccupationFounder of Nomadness
Urban traveler
Speaker
OrganizationNomadness Travel Tribe
Nomadness TV
Known forUrban travel movement
TelevisionJet Set Zero
Nomadness TV
Websitehttps://www.evierobbie.com/

After graduating from Iona College, where she studied film and television, Robinson attended the New York Film Academy in Paris for a digital filmmaking program. Robinson was born in Albany, raised in Poughkeepsie, New York, and has also lived in Paris, Japan, and Thailand.[1][2]

Nomadness Travel

Prior to creating the diversity- and community-oriented Nomadness Travel Tribe in September 2011, Robinson featured her solo travel experiences on Nomadness TV. The DIY travel webseries has grown from 100 of Robinson's Facebook group to include more than 19,000 travelers worldwide through Nomadness Travel Tribe.[3][4][5][6]

The Nomadness virtual community, which caters primarily to African-Americans due to a lack of representation in the target market for tourism and hospitality companies, is an invitation-only group of travelers dedicated to building an inclusive travel community and making world travel more accessible to people of color.[7][3] Influenced by Seth Godin’s book, Tribes: We Need You to Lead Us, Robinson chose to refer to her travel group as a “tribe” to convey the innate quality for humans to seek out community.[2]

In 2015, The New York Times reported that the collective consisted of approximately 10,000 travelers spanning 36 countries. At that time, about half of the group’s members were millennials, and the majority were African-American women.[7] In early 2017, the group’s membership was reported to be 80 percent female.[8]

Since its inception, Nomadness Travel Tribe has organized at least four trips annually.[9] The group’s last international trip, to Panama, took place in December 2016. Robinson announced that Nomadness would instead focus on “international popup events,” including a February 2017 event in Johannesburg, a Holi celebration in India in March, and an adult prom at the Museum of Aviation in Georgia in June.[5] 2018 showed a resurgence in Nomadness group trips, with a new emotion-based itinerary model that Robinson created.

In 2017, Robinson was appointed as a member of the TED Residency's third cohort. At the conclusion of the program she gave the first ever TED Talk on the Black Travel movement.

References
  1. 5, Beth Santos January; 2013 (2013-01-05). "Woman to Watch: Evita Robinson of Nomadness". Wanderful - Premier Women's Travel Community. Retrieved 2017-03-21.CS1 maint: numeric names: authors list (link)
  2. "Evita Robinson's Group Travel Organization Nomad•ness Travel Tribe". MadameNoire. 2014-01-10. Retrieved 2017-03-21.
  3. Finley, Taryn (2017-02-06). "7 Black Innovators Who Are Creating A Better Tomorrow". Huffington Post. Retrieved 2017-03-21.
  4. "INTERNATIONAL PLAYER: Evita Robinson, the Nomad Diva - EBONY". www.ebony.com. Retrieved 2017-03-21.
  5. "Evita Robinson, founder, Nomadness". JWT Intelligence. 2017-01-17. Retrieved 2017-03-21.
  6. Robinson, Evita. "From India to Augill Castle: How Nomadness is changing perceptions of Black travel". Mashable. Retrieved 2017-03-22.
  7. Southall, Ashley (2015-07-23). "Black Travel Groups Find Kindred Spirits on Social Networks". The New York Times. ISSN 0362-4331. Retrieved 2017-03-21.
  8. "Travel Megatrends 2017: This Is the Year of the Modern Female Traveler". Skift. 2017-01-30. Retrieved 2017-03-21.
  9. "5 Must Know Travel Hacks To Jetset On The Cheap". Black America Web. 2016-07-13. Retrieved 2017-03-21.
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