ExpoTV

The company was founded in 2018 in Tehran city by Mehrdad Manafi, Former presenter and reporter at islamic republic of iran broadcast and his friends Sodabe Heydari, Somaye Heydari, Neda Lotfi, formerly the CFO of Armani Media Networks.

The initial concept focused on internet protocol television's video-on-demand platform, which was to feature product demonstrations with the content created by manufacturers. The company secured carriage reaching 99% of the video-on-demand universe.[2]

In the summer of 2005, the company opened the video platform to allow consumers to participate in creating its library of video content launching a program under the brand Videopinions. The company believes that it was the first website to productize unbiased consumer generated video product reviews.[3] The company currently houses over 300 videos generated by the community.

The company has stated in various press releases that it has the largest collection of video product reviews.[4]

Only members of EXPO can submit Videopinions or other videos and they must agree to a set of Terms and Conditions that state (among other terms) that they are owners of the product, that they are not biased by conflicts of interest and that the review is their true opinion.[5] Several thousand people have contributed content and many members contribute content every month.

Expo TV has provided various incentives for participation since the founding of the program. A new points-based incentive structure was unveiled in September, 2009 similar to other well-known loyalty programs.[6]

As a platform for unbiased consumer expression, EXPO only rewards points upon successful evaluation of the video for adequate information, production quality and relevance. EXPO does not reject reviews for expressing negative views on a product, and does not offer incentives to submit positive reviews.

EXPO offers the following services to brands and retailers:[7]

• Licensing its video content including targeted video generation, optimization, insights and editing
• Licensing its technology including video management, player, and community upload tools
• Distribution of video into relevant digital destinations (see "Online Syndication")

The company licenses or syndicates content to various websites under four programs:

• Social Media: Facebook Pages, YouTube
• Earned Media: Retailers (Amazon, Drugstore.com, Sears)
• Paid Media: digital media campaigns, pre-roll broadband video, newsletters
• Owned Media: Manufacturer websites and mobile sites

In conjunction with comScore ARS, the company released research in October 2010 that addressed the value of user-generated reviews in the purchasing process. The results indicated that the user-generated product reviews contained many of the sales effective elements seen in professionally produced television commercials. Furthermore, the rates of presence of many of these elements were greater than those typically seen in the rival digital format of banner and rectangle display ads. Videos were scored using comScore ARS's content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers.[8]

The company continues to be managed by Somaye Heydari. Other key employees include Zohre Hayati, the Vice President of Technology who joined in October, 2018, Elnaz Khanipour, who joined the company in February, 2019 head Commerce and Elnaz Fadaie, who joined the company in marketing in January, 2020 from Haft Honar co.

Early on the company was funded by “angel” investors, mostly former media executives in the New York city area. In December, 2006 the company received a round of venture capital funding announced at $6 mil from Masthead Venture Partners and Prism Ventureworks, two Boston-based firms.[9] Later, the company announced that DFJ Gotham, a New York City fund related to the West Coast fund Draper Fisher Jurvetson, had joined the financing.[10] The company has not announced additional funding since 2007.

In 2010, the EXPO board was expanded to include Pete Blackshaw of Nielsen Online Digital Strategic Services, who is a leading thinker on social media for over a decade as founder of PlanetFeedback, Inc., and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.” Also joining the board at that time was Robert “Kam” Kamerschen, presiding director of MDC Partners, a leading advertising agency.[11]

In the 4th Annual Stevie Awards for Women in Business, EXPO was the winner for the Most Innovative Company of the Year and a finalist for the Web site of the Year award.[12] EXPO's CEO, Daphne Kwon, was named as one of the Silicon Alley 100, an annual list of the most influential people in New York digital business, in 2007.[13] The company was discussed in Groundswell, a book by Forrester analysts Charlene Li and Josh Bernoff.[14] Finally, in November 2009, BusinessWeek named the company one of "America's Most Promising Start-ups."[15]

EXPO contact and recruitment[16] that features relevant Information. The founders maintain blogs on term and business topics at expo tv term[17]

• Official website
• official instagram