FEED Projects

FEED is an impact-driven lifestyle brand, making products that help feed the children of the world. For every product to accessory bought, school meals are donated to children in need here in America and across the globe. Instead of talking about percentages, FEED transparently labels each of their products with a number. THE NUMBER equals how many school meals your purchase helps provide.

FEED store in Brooklyn.

History

FEED was founded by Lauren Bush-Lauren (granddaughter of George H.W. Bush and wife of David Lauren[1]) in 2007, with a mission to end childhood hunger through fashion and design. Lauren's idea was to create a tangible, shareable, way to show consumers their impact, by stamping a number on every product that represents the school meals donated by their purchase. She was inspired by her travels as a student ambassador with the World Food Programme, and wanted to find a way to raise funds and awareness around the issue of hunger. Combining fashion and philanthropy, she designed her first product, the FEED 1 Bag.

In 2012, FEED Projects is listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").[2]

In July 2019, FEED Projects signed a partnership with Ralph Lauren on a capsule collection.[1][3] IN May 2020, FEED Projects signed a partnership with Clarins to sell limited-edition bags filled with products from the cosmetics brand.[4]

Description

FEED is an impact-driven lifestyle brand, making products that help feed the children of the world. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through Feeding America and No Kid Hungry.[5]

The number on the product signifies that for every bag sold, one child in school for one year will be provided with school meals. Every FEED product has a number on it, which indicates the number of school meals provided with that purchase.

There are a variety of FEED products available for purchase on the FEED website, with new collections launched seasonally, as well as in person, at the FEED Shop & Cafe in DUMBO, Brooklyn. FEED bags are sold in a variety of models, including duffel bags, backpacks, and totes. Every single product provides school meals when purchased, represented by the number stamped on each bag or accessory. The meals are distributed by the brand's giving partners, the UN World Food Programme (global giving) and No Kid Hungry (US giving). One of the first bags, The FEED 1 bag, provides one child with a year's worth of meals (185 school meals).

References
  1. "Lauren Bush Lauren Teams up with Father-In-Law Ralph Lauren for Feed Project Capsule". PEOPLE.com. Retrieved 2020-09-06.
  2. "(RED) Partners". (RED). The ONE Campaign. 2012. Archived from the original on 28 May 2012. Retrieved 13 October 2012.
  3. Saunders, Nicole (2019-07-25). "Polo Ralph Lauren Debuts a Sporty-Chic Accessories Collection". Harper's BAZAAR. Retrieved 2020-09-06.
  4. Lockwood, Lisa (2020-05-28). "FEED, Clarins Partner for Fighting Hunger". WWD. Retrieved 2020-09-06.
  5. Aziz, Afdhel. "The Power Of Purpose: How FEED Projects Is On A Mission To Combat Childhood Hunger". Forbes. Retrieved 2020-09-06.
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