Fine Hygienic Holding

FHH operates a total of 5 full-scale paper mills in Jordan, Egypt, and the UAE, with a total annual production of around 210,000 tons, as well as 5 converting factories in Jordan, Egypt, Morocco, SAUDI ARABIA and the UAE.[10]

FHH currently has 10 brands under which a range of hygienic goods and personal protective equipment are produced, including Fine®, Smile®, Lido® among others.

In 2019, FHH received three of the Global Gender Diversity and Leadership Excellence Awards at the annual Leonie Awards.

At the 2019 GCC Best Employer Brand Awards FHH was awarded Best Employer Brand and the award for promoting health in the Workplace. In that same year, FHH received the “Fitbit Award for Physical Activity” from Daman Corporate Health and Wellness, and FHH was the recipient of the Aon Hewitt Award in 2009 and 2014, classifying it among the top 15 employers in the Middle East.[11]

Fine Hygienic Holding is an active participant and signatory to the United Nations Global Compact[12] and is committed to doing its part to implement socially and environmentally responsible business practices and offer open and transparent reporting on these efforts.

Products are made with eco-friendly, raw, 100% virgin tree pulp, which is provided by responsible suppliers that plant up to five trees for each tree used in the production process.

FHH reached its goal of zero landfill waste across all of its operations; as everything it disposes is sent to recycling facilities and reused for other manufacturing activities. FHH has reduced its hazardous waste to almost negligible amounts and is careful to ensure that even these small quantities are responsibly disposed of.

FHH achieved minimization of pulp, energy, and water consumption across all levels of operations. FHH treats and reuses wastewater by developing on-site treatment facilities through their water treatment project which was completed in 2018. 80% of wastewater from factory production is treated, with 35% being reused for production operations and the remainder donated to local agriculture.

In support of global efforts to reduce greenhouse gas (GHG) emissions, FHH has implemented a project that reduces CO2 and GHG emissions at facilities in Egypt. The project diversified sources of electricity generation, making the operation less reliant on grid-generated electricity, ultimately reducing CO2 emissions by an estimated 25,384 tons per year.

For FHH energy requirements, the company is committed to utilizing clean energy sources to reduce CO2 emissions wherever possible. Two factories in the Kingdom of Jordan are now supplied with natural gas from Egypt, reducing reliance on fossil fuels and decreasing CO2 emissions.

In 2007 FHH launched its flagship CSR program, Khair Al Koura,[13] which promotes sustainable socioeconomic development in Al-Kourah District of Jordan's Irbid Governorate. It is the first public – private partnership for a sustainable development program in Jordan and focuses on empowering women and providing them with a sustainable income. Beneficiaries are engaged in a variety of programs empowering them to pursue new income-generating opportunities such as the development of a chemical-free farming project, a food processing unit, a soap and candle manufacturing operation, and a country kitchen, which uses local produce to prepare fresh and healthy meals. Since its initial launch, the program has become completely self-sustaining and benefits the whole community there.