First Ever

First Ever Pty Ltd. is an Australian sports clothing company located in Melbourne, Australia. The company was established in 2018, and was the official manufacturer and apparel supplier for the National Basketball League during the 2018/19 and 2019/20 seasons, and is the current manufacturer for Softball Australia. The company is also known for its production and distribution of "ath-street" clothing inspired by the culture and heritage of Melbourne.

First Ever Pty Ltd.
TypePrivate
IndustrySportswear
Founded(2018 (2018)) in Melbourne, Australia
FounderJustin Kestelman
Headquarters10 Queens Road
Melbourne, Australia
Websitefirstever.com.au

Company history

In a first for a major sporting league, the National Basketball League launched its own sports apparel brand in 2018 in an attempt to continuously grow basketball across Australia.[1]

The "First Ever" brand began producing basketball related apparel in 2018, as well as supplying uniforms to both grassroots clubs and elite NBL teams across Australia.[2]

The company's ultimate objective was outlined by owner Justin Kestelman, who stated the company would donate a portion of every uniform jersey to programs to ensure the future development of Australian basketball.[3]

Kestelman, who co-owns the National Basketball League and Melbourne United with his father Larry, identified a gap in the market for an innovative Australian ath-street brand that was not just influenced by basketball culture, but connected with the broader community. Kestelman stated that the "...aim for First Ever [was] to inspire, style, create and collaborate with iconic fashion and sporting brands including the NBL."

In August 2019, the company unveiled their new project, "FE Custom", where customers could fully customise and order their own basketball gear, fully branded with the "First Ever" logo and shipped within 10 days.[4]

On 12 March, 2020, it was announced that First Ever would be replaced as official apparel partner of the National Basketball League, with major American apparel brand Champion being named as their successor for the 2020/21 season.[5]

Merchandising licensed manufacturer

The following is a list of the sporting organisations the company is licensed as the official manufacturer for:

References
  1. "A First Ever for Australian Basketball | NBL". nbl.com.au. Retrieved 11 November 2019.
  2. "NBL jersey launch: Sydney Kings, Melbourne United uniforms, First Ever". Fox Sports. 28 August 2018. Retrieved 11 November 2019.
  3. Hunting, Boss. "Justin Kestelman Launches First Ever, Australia's Newest Ath-Street Brand". Boss Hunting. Retrieved 11 November 2019.
  4. "Baynes Gives First Ever Custom Seal of Approval | NBL". nbl.com.au. Retrieved 11 November 2019.
  5. "Champion Signs up as NBL On-Court Apparel Partner | NBL". nbl.com.au.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.