Forma Ideale

Forma Ideale (Serbian: Форма Иделае) is a Serbian home furnishing manufacturer and retailer headquartered in Kragujevac, Serbia.

Forma Ideale
Native name
Форма Идеале
TypeJoint-stock company
IndustryManufacturing
Founded30 January 2004 (2004-01-30) (Current form)
1995 (1995) (Founded)
Headquarters
Kragujevac
,
Serbia
Key people
Nikola Lazarević (Director)
Revenue €81.96 million (2018)[1]
€6.99 million (2018)[1]
Total assets €91.02 million (2018)[2]
Total equity €55.72 million (2018)[2]
OwnerVladimir Lazarević (36.68%)
Nikola Lazarević (35.20%)
EBRD (16.72%)
Others
(as of January 2019)[3]
Number of employees
1,670 (2018)
SubsidiariesSubsidiaries
Websitewww.formaideale.rs

History

The company was established in 1995 under name "EL-EN", in Kragujevac, FR Yugoslavia.[4] In 2001, it opened its first store in Serbia.[4] As of 2017, it was the largest Serbian furniture manufacturer by worth of exports.[4]

In August 2018, Forma Ideale bought from bankruptcy Kragujevac-based company "Metal sistemi" for 4.7 million euros.[5]

As of 2018, Forma Ideale is among the largest furniture manufacturers in Serbia, and has sales network in 35 countries worldwide.[6][7] Also, it is among the largest companies in Kragujevac and Šumadija District by revenue and export worth (as of 2018).[8]

In January 2019, the European Bank for Reconstruction and Development became the minority shareholder in the company after acquiring 16.72% of shares for 10 million euros.[3]

Subsidiaries
  • Termal Inženjering d.o.o.
  • Green Field Invest d.o.o.
  • Forma Real Estate Rent 1 d.o.o.

References
  1. "КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2018) - Форма Иделае". apr.gov.rs (in Serbian). Retrieved 3 November 2019.
  2. "КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2018) - Форма Идеале". apr.gov.rs (in Serbian). Retrieved 3 November 2019.
  3. "Odbreno: EBRD ulazi u vlasništvo KG kompanije". b92.net (in Serbian). Beta. 24 January 2019. Retrieved 2 March 2019.
  4. Božović, Nenad (26 July 2017). "Najveći izvoznik nameštaja". blic.rs (in Serbian). Retrieved 2 March 2019.
  5. Radovanović, Z. (14 August 2018). "Šta će biti sa radnicima u pogonu Vaker Nojsena?". danas.rs (in Serbian). Retrieved 2 March 2019.
  6. Marinković, D. (9 November 2015). "Česima se sviđa srpski nameštaj". novosti.rs (in Serbian). Retrieved 2 March 2019.
  7. "Forma Ideale na sajmu nameštaja M. O. W." novosti.rs (in Serbian). 20 September 2018. Retrieved 2 March 2019.
  8. "Dva okruga u Srbiji imaju spoljnotrgovinsku razmenu 2,8 milijardi €". b92.net (in Serbian). Tanjug. 26 February 2019. Retrieved 2 March 2019.
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