Foxy Bingo

Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.

Foxy Bingo
IndustryGambling / Online Bingo
HeadquartersOne New Change, ,
Areas served
UK
Key people
Lee Feldman, Chairman of parent company GVC Holdings
Kenny Alexander, Chief Executive Officer of parent company GVC Holdings
Claire McDaid, Director of Cashcade
BrandsFoxy Games, Think Bingo, Cheeky Bingo, Bingo Scotland, ITV Bingo, Rollover Bingo
Number of employees
100
ParentGVC Holdings PLC
Websitehttps://www.foxybingo.com

History

  • Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK]-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming.[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
  • In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015.[1] In 2019 Foxy Casino was relaunched as Foxy Games.[2]

Marketing

Sponsorship & partnerships

Foxy Bingo has had many sponsorship deals such as:

  • 2011 Foxy Bingo & Smooth Radio – on July 11th, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks[11]
  • Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.[12]

Charity & community contributions

  • 2014 'Think Pink' charity campaign [13]
  • 2014 Super League Grand Final [14]
  • 2016 Sue Ryder Mascot World Cup [15]

References

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