Francisco González Bree

Francisco González Bree (born July 3, 1968), also known as Paco Bree, is a professor, writer, artist and professional in the field of creativity and innovation. In addition to his academic contribution, he is business advisor and regular collaborator in different media such as El Español, La Razón and El Mundo on matters related to innovation and creativity, and the importance of these issues in companies, people and society.

Francisco González Bree
Bree with one of his works
Born1968 (age 52–53)
Bilbao, Spain
Other namesPaco Bree
Alma materKingston University
Universidad de Deusto
OccupationProfessor, writer and artist
EmployerDeusto Business School
Websitewww.pacobree.com

Biography

Francisco González Bree is Doctor in Business Administration from the Kingston University School of Business (2013),[1] has a Master's in Business Administration from the University of Edinburgh Business School (2000) and a Master's in Business Innovation from the University of Deusto (2010). He is Academic Director of the Master in Business Innovation at Deusto Business School,[2] and professor of the International Leadership Program In Visual Arts Management (ILPVAM) proposed by Deusto Business School, Guggenheim Museum Bilbao and NYU Steinhardt. He has given classes in different centers such as ESADE, Escuela Loyola Leadership, Factoría cultural and in 2016 he participated in TEDx giving a conference on innovation.[3] In the field of private companies, he has worked in multinationals and technology companies such as Anboto (named Best Start-up in the World 2010), Sherpa.ai, Wincor Nixdorf, Computershare, RBS.

Blogs

González Bree is a regular columnist for the newspaper El Español, through the section "Invertia D + I",[4] La Razón, on his blog "Innovadores". He also directed another blog on creativity, technology and Innovation entitled "Converting novelty in value "within the business blogs of Cinco Días,[5] and another one on a similar subject in El Mundo and La Razón.[6] He is a specific contributor to different media such as Gestiona Radio, Intereconomía, Expansión, La Nueva España, CNN.

Artistic work

His artistic work is characterized by his futuristic collages. “He uses digital photo collage techniques to create worlds, between pop, dreamlike and apocalyptic, populated by science fiction characters”.[7] To illustrate his articles on creativity, González Bree began making digital collages. His production was recognized by critics,[8] for which he has been invited to participate in different exhibitions.[9] In his works he recreates “a series of unusual worlds in which he stages futuristic fantasies full of imagination".[10] He also directed a conference on exponential art and technologies within the framework of JustMAD.[11]

Publications
  • "An Examination of Drivers of Attitudes and Intention to Use ATMs for Cash Deposits" (2012) DBA Thesis.[12]
  • GuíaBurros: Economía de acceso (2018), Editorial EDITATUM.[13]
  • 100 Conceptos de Innovación Empresarial (2018), Editorial Penguin Random House Grupo Editorial España.[14]
  • Creatividad e innovación exponencial (2020), Editorial Penguin Random House Grupo Editorial España.[15]
  • Koji Neon. Episodio 1: NeoLud (2020), Editorial Penguin Random House Grupo Editorial España.[16]

References
  1. "Research graduates - Kingston Business School - Kingston University". www.kingston.ac.uk. Retrieved 2021-01-12.
  2. "Estudios de másteres para nuevos estudiantes | Deusto". www.deusto.es (in Spanish). Retrieved 2021-01-12.
  3. TEDx U Deusto Madrid Salon. "TEDx Innovadres vs. Adaptadores".
  4. "La nueva prioridad es la creación de negocios". El Español (in Spanish). 2020-12-15. Retrieved 2021-01-12.
  5. "Blogs Paco Bree". cincodias.elpais.com. Retrieved 2021-01-12.
  6. "¿Qué son el Análisis Estratégico PEST y el OCR?". ELMUNDO (in Spanish). 2017-03-08. Retrieved 2021-01-12.
  7. Fanjul, Sergio C. (2016-01-19). "Opinión | Collage apocalíptico". El País (in Spanish). ISSN 1134-6582. Retrieved 2021-01-12.
  8. León, Nunci de (2015-10-17). "El mundo alucinado de Francisco González Bree". Periodistas en Español (in Spanish). Retrieved 2021-01-12.
  9. León, Nunci de (2015-10-17). "El mundo alucinado de Francisco González Bree". Periodistas en Español (in Spanish). Retrieved 2021-01-12.
  10. Ávila, Diario de (2016-04-18). "Paco Bree crea 'destellos de futuro' en Ávila reinventando la realidad con collages fotográficos". Diario de Ávila (in Spanish). Retrieved 2021-01-12.
  11. "JustMad dará visibilidad a la creación hecha por mujeres". abc (in Spanish). 2020-02-12. Retrieved 2021-01-12.
  12. Gonzalez-Bree, Francisco (2012). An examination of drivers of attitudes and intention to use ATMs for cash deposits (dba thesis). Kingston University.
  13. MundoEmprende (2018-12-15). "El GuíaBurros: Economía de acceso, de Paco Bree; una guía para conocer a fondo la economía del S.XXI". Mundo Emprende (in Spanish). Retrieved 2021-01-12.
  14. Calero, Juan F. (2019-02-07). "Mezclar management clásico con metodologías innovadoras: la exitosa fórmula de '100 Conceptos de Innovación Empresarial' - innovación en español". innovaspain (in Spanish). Retrieved 2021-01-12.
  15. DÍAS, CINCO (2020-02-06). "Análisis | España podría ser campeona del mundo de creatividad". Cinco Días (in Spanish). Retrieved 2021-01-12.
  16. "Paco Bree: ciencia ficción que anticipa un futuro donde los sueños son un producto digital". El Español (in Spanish). 2020-12-31. Retrieved 2021-01-13.
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