Frieze Art Fair

Frieze Art Fair is an international contemporary art fair in London, New York, and Los Angeles.[1] Frieze London takes place every October in London's Regent's Park. In the US, the fair has been running on New York's Randall's Island since 2012, with its inaugural Los Angeles edition taking place February 2019.[2][3] The fair was launched by Amanda Sharp and Matthew Slotover, the founders of frieze magazine, and is led by Victoria Siddall, global director of Frieze Fairs. Frieze Art Fair features more than 170 contemporary art galleries, and the fair also includes specially commissioned artists’ projects, a talks programme and an artist-led education schedule.

Frieze Art Fair under construction in Regent's Park, in 2009.

Background

Although staged for the purpose of selling work, the fair has become a cultural entertainment event and out of its 68,000 visitors[4] it has been suggested that 80% attend purely to spectate.[5] The fair also commissions artist projects and holds a programme of talks. The galleries who apply each year are carefully selected by gallerists who participate at Frieze, according to specific criteria.[6]

Frieze Art Fair released sales figures following the first three fairs. However, Sharp and Slotover came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006 the fair has not released sales figures.[4]

In 2010, Matthew Slotover, co-founder of the fair, debated whether "art fairs are about money" with Louisa Buck, Matthew Collings, and Jasper Joffe for the motion and against the motion Norman Rosenthal, Richard Wentworth, Matthew Slotover.[7] Joffe claims that his criticisms of Frieze Art Fair led to his work being banned from the fair in 2010.[8]

In May 2011, Slotover and Sharp announced the launch of two new art fairs – Frieze New York, and Frieze Masters.[9] [10]

Since the mid-2000s, auction houses Christie's, Sotheby's and Phillips have expanded their mid-season contemporary sales that coincided with Frieze London.[11]

Deutsche Bank is the global lead partners of Frieze Art Fairs.

Facts

Frieze Art Fair 2003
  • Space hire was £180 per meter.
  • The fair's income was £990,000 from 5,500 square meters (2,250 rentable).
  • Sales were £20 million.
  • There were 124 galleries.
  • There were 27,700 visitors.[12]
  • non-profit programme Frieze Projects initiated with Polly Staple as curator.

Frieze Art Fair 2004
  • The fair's income from galleries was £1.5 million from 8,000 square meters (4,000 rentable).
  • Sales were £26 million.
  • There were 150 galleries.
  • There were 42,000 visitors.
  • Public admission price was £12.
  • There were over 1,000 gallery applications for places.
  • Booths were 24–120 square meters.
  • The fair was sponsored by Deutsche Bank AG.
  • US galleries included Gagosian, Zach Feuer Gallery Matthew Marks and Barbara Gladstone.
  • British galleries included White Cube, Lisson Gallery and Victoria Miro Gallery.
  • European galleries included Hauser & Wirth.
  • Galleries came from Beijing, Melbourne, Moscow and Auckland.[12]

Frieze Art Fair 2005

Frieze Art Fair 2006
  • The fair was 12–15 October 2006.
  • There was a preview for invited guests on 11 October 2006.
  • Mika Rottenberg wins the Cartier Award 2006

Frieze Art Fair 2007
Dog Breeder by Andrew Litten, exhibited during Frieze Art Fair 2007
  • The fair was 11–14 October 2007.
  • There was a preview for invited guests including Tracey Emin, Jake and Dinos Chapman and Sam Taylor-Wood.
  • Mario Garcia Torres Wins the Cartier Award 2007
  • Neville Wakefield becomes curator of Frieze Projects

Frieze Art Fair 2008
  • The fair was 16–19 October 2008.
  • Ticket prices for public entry cost between £15 and £25.
  • The fair featured talks by speakers including Carsten Holler, Yoko Ono, and Cosey Fanni Tutti
  • The winner of the Cartier Award 2008 was Wilfredo Prieto.

Frieze Art Fair 2009
  • The fair was 15–18 October 2009
  • Over 1000 artists showcased, 60,000 visitors, 165 galleries from 30 countries[15]
  • Curators: Daniel Baumann and Sarah McCrory; the Fair included work by Stephanie Syjuco, Monika Sosnowska, Per Oskar Leu, Ryan Gander, Kim Coleman and Jenny Hogarth[16]
  • The sculpture park included work by Paul McCarthy and Vanessa Billy[17]
  • The winner of the Cartier Award 2009 was Jordan Wolfson.

Frieze Art Fair 2010

Frieze Art Fair 2011
Frieze Masters' sign, 2014. Held by coincidence near the site of the long gone Master of Regent's Park's house.
  • The fair was 13–16 October 2011
  • The P.V was on 12 October 2011
  • Frieze Projects is curated by Sarah McCrory with work by Bik Van Der Pol, Pierre Huyghe, Christian Jankowski, LuckyPDF, Laure Prouvost, and Cara Tolmie
  • The winner of the Emdash Award 2011 was Anahita Razmi.

Frieze Art Fair 2012
  • The fair was 11–14 October 2012
  • Also the first year for the Frieze Masters and Frieze New York editions.
  • Featured 175 leading international contemporary galleries and over 1,000 artists
  • Frieze Projects is curated by Sarah McCrory with work by Thomas Bayrle, Aslı Çavuşoğlu, DIS, Grizedale Arts / Yangjiang Group, Joanna Rajkowska.
  • The winner of the Emdash Award 2012 was Cécile B. Evans.

Frieze Art Fair 2013
  • Held from 17 to 20 October.
  • Featuring 152 galleries from 30 countries.
  • 70,000 people attended the fair.
  • Pilvi Takala received the Emdash Award 2013
  • Nicola Lees becomes Frieze Projects curator

Frieze Art Fair 2014
  • Held 15–18 October.
  • 47,000 visitors
  • 162 participating galleries from 25 countries
  • Mélanie Matranga won the inaugural Frieze Artist Award 2014

Frieze Art Fair 2015

The fair was on 14 to 17 October.

  • 164 galleries from 27 different countries participated.
  • 55,000 was the number of visitors this year.
  • Rachel Rose won the Frieze Artist Award 2015

Frieze New York 2016

In 2016, David Horvitz hired a pickpocket to place sculptures in the pockets of attendees of the annual Frieze Art Fair. This was part of “Frieze Projects” a program of 6 commissioned interactive activities at the fair. Said Horvitz, “Imagine how much money is concentrated there, among collectors and galleries—and then there’s this person walking around who’s basically a trained thief,” [18]

Frieze Art Fair 2017
  • Held 5–8 October[19]

Frieze Art Fair 2018
  • Held 4-7 October
  • Camden Arts Centre Emerging Artist Prize at Frieze won by Wong Ping [20]

Frieze Los Angeles 2019
  • Inaugural Los Angeles Edition[21]
  • Held 15-17 February
  • Presented at Paramount Pictures Studios[22]

Frieze New York 2020
  • Cancelled in light of global health concerns regarding COVID-19 (coronavirus)[23]

Frieze Sculpture Park

The Frieze Sculpture Park has been curated since 2012 by Clare Lilley of Yorkshire Sculpture Park,[24] with historic pieces joining the contemporary collection.

Outset / Frieze Art Fair Fund to benefit the Tate Collection
Main article: Outset Contemporary Art Fund

Outset Contemporary Art Fund was founded by Candida Gertler and Yana Peel in 2003 as a philanthropic organisation dedicated to supporting new art. The charitable foundation focuses on bringing private funding from its supporters and trustees to public museums, galleries, and art projects. In 2003, Outset established the world's first acquisitions fund connected to an art fair. This ongoing collaboration with Tate and Frieze proved to be a cornerstone in the foundation's programme of institutional acquisitions.

With a fund of over £775,000, 72 works by 45 significant international artists have been collected since 2003.

See also

Notes and references
  1. "Frieze Fairs | Frieze". frieze.com. Retrieved 2019-01-31.
  2. "Frieze New York". friezenewyork.com. Archived from the original on 27 June 2013. Retrieved 16 April 2018.
  3. "Frieze Launches New Fair in Los Angeles". frieze.com. Retrieved 2019-01-31.
  5. "With a View to Make More Profit", Financial Times, March 4, 2006
  6. "FRIEZE LONDON". Artfairmag.
  7. The Saatchi Gallery. "Debate: Art Fairs Are About Money Not Art". Saatchi-gallery.co.uk. Archived from the original on 2013-01-04. Retrieved 2010-10-16.
  8. "Diary: Joffe's jokey picture falls flat with Frieze - Diary, People". The Independent. London. 13 October 2010. Retrieved 2010-10-16.
  9. "Subscribe to read". Financial Times. Retrieved 16 April 2018. Cite uses generic title (help)
  10. Unattrib. "Guardian," Guardian website, May 20, 2010; retrieved, June 4, 2011
  11. Reyburn, Scott (October 7, 2014). "Auction Houses Gear Up for Frieze Week". New York Times.
  12. "Frieze Action" by Joe La Placa, artnet.com. Retrieved March 29, 2006.
  13. "Frieze Show Puts the 'Art' into Party, The Guardian, October 23, 2005. Retrieved March 24, 2006.
  14. "Time Really Is Money as Tate Coughs up £20,000 The Times, October 21, 2005. Retrieved March 24, 2006.
  15. "Clear Evidence of Confidence at Frieze Art Fair 2009". Frieze. 2009-10-20. Archived from the original on 2011-09-30. Retrieved 2009-10-23.
  16. Antonia Ward (October 2009). "Frieze Frame". Glass Magazine. Archived from the original on 2011-07-17. Retrieved 2009-10-23.
  17. "The Frieze Art Fair, Sculpture Park". This is Tomorrow. 2009-10-17. Retrieved 2009-10-23.
  18. Battaglia, Andy (5 May 2016). "At Frieze Art Fair, a Pickpocket Covertly Gives Instead of Takes". Retrieved 16 April 2018 – via www.wsj.com.
  19. Jonathan Jones, "Frieze 2017: Judas, Bourgeois and Mary Beard storm the hyper-capitalist hothouse". The Guardian, 4 October 2017. Accessed 4 October 2017
  20. "Winner Announced - Camden Arts Centre Emerging Artist Prize at Frieze". Retrieved 11 October 2018.
  21. Vankin, Deborah. "At Frieze Los Angeles, the art fair goes Hollywood". latimes.com. Retrieved 2019-01-31.
  22. Douglas, Sarah (2018-02-22). "Frieze Announces February 2019 Los Angeles Fair at Paramount Studios". ARTnews. Retrieved 2019-01-31.
  23. "Frieze New York Has Been Cancelled Due to the Coronavirus Crisis, Becoming the City's First Major Market Event to Be Called Off". artnet News. 2020-03-18. Retrieved 2020-03-30.
  24. "Archived copy". Archived from the original on 2014-01-10. Retrieved 2014-01-10.CS1 maint: archived copy as title (link)
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