Gümüş (TV series)

Gümüş (English: "Silver") is a Turkish melodrama originally broadcast in Turkey by Kanal D from 2005 to 2007 and very popular in Arab world with a name of Noor which has 85 million viewership on its last episode..[1]

Gümüş
GenreRomantic, Family drama
Written byEylem Canpolat
Sema Ergenekon
Directed byTarik Alpagut
Kemal Uzun
StarringKıvanç Tatlıtuğ
Songül Öden
Theme music composerCem Erman
Country of originTurkey
Original languageTurkish
No. of episodes100
Production
ProducerIrfan Sahin
Running time90 minutes
Production companyD Productions
Release
Original networkKanal D
Original releaseJanuary 20, 2005 (2005-01-20) 
June 16, 2007 (2007-06-16)

Plot

After the death of his girlfriend in a car accident, Mehmet's grandfather suggests that he marry Gümüş, who has loved Mehmet since childhood. Initially happy about the marriage, Gümüş despairs when she realizes that his heart is not in it. Eventually, Mehmet falls in love with her, and her dream comes true.

Cast

ActorCharacter
Songül ÖdenGümüş Şadoğlu
Kıvanç TatlıtuğMehmet Şadoğlu
Ekrem BoraMehmet Fikri
Güngör BayrakŞeref Şadoğlu
Funda İlhanEsra
Ayça VarlıerPınar
Serdar OrçinOnur
Kayra SimurDefne
Laçin CeylanGülsün
Sevinç Gürsen AkyıldızBahar
Kamil GülerGökhan
Soydan SoydasBerk
Ayla ArslancanSafiye
Tarık ÜnlüoğluTarık
Sema MumcuTuğçe
Türkan KılıçZeynep
Barış BağcıEmir
Cüneyt ÇalışkurAhmet
Alper Düzen
Hilal UysunNihan
Barış HayatIlker
Burak YavasMehmet Can
Uğur AslanOrhan
Yeliz BaşlangiçRukiye
Emre KarayelEngin
Tayfun EraslanLevent
Hikmet KaragözOsman
Elif AksarKader
Cansın ÖzyosunDidem
Faik ErgenBerk II
Murat OnukCihan
Füsun ErbulakDilruba
Zuhal Tasar GökhanBillur
Erdal CindorukKenan
Göktug AlpasarSelim
Yonca OskayNilüfer
Meltem ÖrenBeril
Dilek SerbestDerin
Murat AkdağKöylü
Çiğdem BaturDilek

Popularity

In Saudi Arabia, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.[2] The success of "Noor" for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay-TV channel in partnership with pay-TV platform Showtime Arabia entirely dedicated to "Noor" that allows viewers to watch episodes of the sudser around the clock.[1]

The dizzying pop-cultural phenomenon surrounding the series has encouraged the broadcaster further to make a film out of the Turkish soap. The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic. The project will reunite Turkish thespians Kıvanç Tatlıtuğ and Songül Öden, who captured the hearts of Arab audiences in their husband-and-wife roles of Muhannad and Noor, respectively.[1]

In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In the result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian TV shows "Dancing Stars 2" and "Slavi Show". She also visited Albania as a guest in the "Kënga Magjike" festival in 2011. It is above average in Pakistan and was airing on Geo Tv but was transferred on Geo Kahani in Pakistan. The series was also popular in Macedonia. Gumus was one of the first series shown in Macedonia, and now the popularity of the Turkish series in Macedonia is growing.In 2020 Gumus again star in Urdu Dubbing Online Youtube channel Drama Central

Reception and influence

Noor and Muhannad observe Ramadan, and their marriage is arranged by Muhannad's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.[2][3] Muhannad had sex (and an illegitimate child) before marrying Noor, and one of his cousins has an abortion.[2][4] Perhaps most significantly, Noor and Muhannad's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Muhannad supports his wife's career ambitions as a fashion designer.[2][5] The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports."[5]

Maternity wards report a rise in the baby names Noor and Mohannad.[5]

Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series.[5]

The show encouraged Arabs to visit Turkey.[6] The success of Noor in the Arab world was partly attributed to the fact that it was dubbed into the Syrian dialect—a widely understood living variety of Arabic—and not into the little spoken formal Arabic which had hitherto been used to dub Mexican telenovelas.[7]

The final episode

Palace

In the final episode of the series, the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life. Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.

Series overview

Season No. of Episodes Day and Time of Broadcasting Start of the Season End of the Season Episodes TV Season TV Channel
1 21 Thursday 20:00 January 20, 2005 June 23, 2005 1-21 2005 Kanal D
2 40 Thursday-Wednesday 20:00 August 2005 June 28, 2006 22 - 61 2005-2006 Kanal D
3 39 Saturday 22:00 September 2006 June 16, 2007 62 - 100 (Final) 2006-2007 Kanal D

References

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