Gary Baseman

As Tom Teicholz pointed out in his 2013 interview "Going Home with Gary Baseman", “After graduating from UCLA, Baseman pursued a commercial art career while continuing to make art, “on the side.” He did a short stint at an ad agency, but that did not really agree with him, so he began to pursue work as a commercial illustrator. To make his American Dream come true and despite his parents’ initial objections, Baseman moved to New York in 1986.”[10]

“The advertising and publishing and art world were all in New York. Every major artist was in New York, and at the time if you lived in L.A. you were a substandard regional artist. You had to go there”, Gary Baseman has said. [11]

From 1986-1996, Baseman worked as an illustrator in New York. He established himself during this period as an in-demand artist with a unique visual sense and the ability to generate sharp, witty messages. He earned several awards from American Illustration, Art Directors Club, and Communication Arts. Baseman refers to his illustration work, and to his general process, as message-making.

Baseman's drawings have been published in The New Yorker, The Atlantic Monthly, Time, Rolling Stone, The New York Times, and The Los Angeles Times. He has had major independent and corporate clients such as AT&T Corporation, Gatorade, Nike, Inc., and Mercedes-Benz. Baseman created the visual identity for the best-selling board game Cranium. After ten years in New York, Baseman returned to Los Angeles to explore opportunities in art and entertainment.

By the end of the 1990s, Baseman realized his creativity could extend beyond the world of illustration. His desire to learn and explore other areas of art would result in an explosive creative period for him that blurred lines and expanded audiences as he explained:

“I had a hunger for many things. I started looking at my legacy and thinking ‘what am I leaving behind me’? I loved the editorial work, but it didn’t seem rich enough. I had a fear of creating my own body of work and bringing it out into the world. It always stems from a fear of failure or that people won’t be interested. But I didn’t let that stop me. While doing my editorial work, even if I had an assignment, I couldn’t stop experimenting with my own things and painting like crazy, but still always made sure to hit my professional deadlines. At the same time, I also wanted to do TV; I created two pilots for Nickelodeon that never got created in the end. I was expanding in different ways, getting bigger within the toy world and participating in exhibitions. At the time, I was gradually giving up the editorial work, so it was an easier transition.”[12]

In 1999, Baseman exhibited "Dumb Luck and Other Paintings About Lack of Control" at the Mendenhall Gallery in Los Angeles. The exhibition established Baseman's transition from illustration to fine art, during a time when many of his artist-friends, like Mark Ryden, the Clayton Brothers, and Eric White made similar moves.

Since then, Baseman has exhibited in museums and galleries throughout the United States, Brazil, Canada, China, France, Germany, Hong Kong, Israel, Italy, Mexico, New Zealand, the Philippines, Russia, Spain, Taiwan, Thailand, and the United Kingdom. Baseman's work is featured in the permanent collections of the Laguna Art Museum, Los Angeles County Museum of Art,  National Portrait Gallery in Washington, D.C. and the Museum of Modern Art in Rome. Baseman had his first major art museum retrospective, "Gary Baseman: The Door is Always Open", in 2013 at the Skirball Cultural Center in Los Angeles, California. The exhibition presented more than 300 artworks (including paintings, photographs, toys, sketchbooks, and videos) in an experiential home environment in which guests were invited to sit on a sofa or at the dining room table and explore, participate and visit. The Door is Always Open has since traveled to MOCA Taipei, Taiwan (Summer 2014) and to Shanghai chi K11 Art Museum (Winter 2015).

Toby is one of Baseman's most recognizable characters, an adventurous cat that loves unconditionally. Named after one of Baseman's childhood friends, Toby is your best friend and keeper of your secrets.

In 2005, Toby first appeared in drawings, paintings, and plush toys in the exhibition For the Love of Toby at Billy Shire Fine Arts in Culver City, California, marking the official beginning of Toby as a bridge between character development, toy culture, and fine art. Debuted at a crucial moment when popular culture and lifestyle strongly influenced art, Toby represents an important aspect of 21st century art: art everywhere, in multiple media and platforms.

In Summer 2015, Baseman commemorated Toby's 10th year as a formal artwork, blurring the lines of fine art and toy culture. HAPPY TOBY TO YOU! at Hong Kong Times Square showcased works from the first Toby art exhibition, photographs, and videos of Toby's adventurous world travels, and a birthday party sculptural installation of Toby and other Baseman characters. The exhibition was housed in another experiential environment conceptualized by Baseman and co-designed by Hjalti Karlsson of New York-based design firm karlssonwilker.[13]

Baseman has translated many of his characters into toys and figurines, clothing, handbags, and other accessories. Prominent characters include Toby, Hotchachacha, "the little devil who steals haloes," and ChouChou who "dispels hate and fear, and oozes Creamy Gooey Love out of his belly button."[14]

For toy, figurine, and limited edition projects, Baseman has collaborated with Critterbox, Toy2R, Kidrobot, Pretty in Plastic, The Loyal Subjects, and 3DRetro. Fashion collaborations include Swatch, Hobbs & Kent, Harvey's, Poketo, and Frau Blau.

In 2015, Baseman collaborated with Coach's Creative Director, Stuart Vevers, for the Baseman x COACH 2015 Spring Collection. The collection introduced an original series of Baseman characters (Buster Le Fauve, Emmanuel Hare Ray, Kiki, Buddy Boy, Butch), capturing the attitude of New York City and developed with the Coach girl in mind.[15] In Summer 2015, Coach released the Baseman x Coach Wild Beast collection, featuring handbags, apparel, and accessories with Baseman's reimagined animal print.

In 1998, Baseman created the Disney animated series Teacher's Pet, about a dog who dresses as a boy because he wants to go to school. Baseman claims the character Spot was based on his dog at the time, Hubcaps. The series aired on ABC from 2000–2002, and the feature film of the same name came out in 2004.[16]

The cartoon included the voice talents of Nathan Lane, Debra Jo Rupp, Jerry Stiller, David Ogden Stiers, Mae Whitman, and Wallace Shawn. The film featured Kelsey Grammer, Paul Reubens, and Estelle Harris.[17]

Baseman won the Outstanding Individual in Animation Emmy for Production Design in 2003. The show also won 2 Emmy Award for Outstanding Special Class Animated Program 2001 and 2002; Outstanding Performer in an Animated Program: Nathan Lane in 2001; and a BAFTA Emmy for Best International Children's Program in 2001.

Baseman also worked on an animated short for the Nickelodeon television series, KaBlam! The short was called The Louie & Louie Show, following the adventure of a hamster and a chameleon both named Louie. Baseman animated the sketch, and was directed by Tom McGrath. The short only aired once.

Baseman added performance art to his oeuvre in 2009 with "La Noche de la Fusion," a mythical holiday festival celebrating the bittersweetness of existence by fusing cultures and blurring the lines of reality. Shown in 2009 at the Corey Helford Gallery in Culver City, the event featured games, live music, dancers, and live models of Baseman's characters such as Toby, ChouChou, Hotchachacha, Skeleton Girl, Hickey Bat Girl, Bubble Girl, and Butterfly Girl.[18]

In June 2010, Baseman presented "Giggle and Pop!" at the Los Angeles County Museum of Art. Live action costumed ChouChous played in the La Brea Tar Pits along with performers dressed as Baseman's WildGirls, who were renamed "Tar Pit Girls" for the occasion. The characters performed a dance choreographed by Sarah Elgart and the audience joined in with singer-songwriter Carina Round, who performed a song she composed for the event.[19]

In July 2013, Toby's Secret Society came alive in "Secrets and Truths," a spectacular art performance created by Gary Baseman with choreography by Sarah Elgart, costumes by Swinda Reichelt, and music by LA- and Iceland-based Cassette Recordings Collective – arrangement by Scott Hackwith. Created in conjunction with Baseman's The Door is Always Open exhibition at the Skirball Cultural Center, the performance featured Veritas, the Goddess of Dreams, the Princess of Secrets, the Sacred Magi, and the WildGirls performing a special ritual that unveiled "Secrets and Truth."[20]

In February 2015, Baseman created "The Secret Order of the Camellias," a site-specific installation and performative space at the Serpentine Gallery in London that commemorated the Baseman x Coach 2015 Spring collection. Showcasing the wild beast characters that protect secrets and represent loyalty and friendship, guests participated in a special rite of passage into the Secret Order by offering their deepest darkest dreams at the Shrine of Buster Le Fauve. Inspiring wonder and passion for life, Gary Baseman initiated an adventurous few who faced their fears and desires.[21]

Baseman and director David Charles launched a Kickstarter campaign in July 2014 to fund one of Baseman's personally meaningful creative projects, a film documentary called "Mythical Creatures".[22]

The film began in 2012 when Baseman first traveled to Eastern Europe on a Fulbright Fellowship, detouring to his parents' hometowns which had not been visited by any family member in over 60 years. Mythical Creatures aims to connect the stories of the Holocaust to an entirely new generation through Baseman's parents' dark experiences during World War II. The film combines live action documentary elements, along with extensive animated sequences, and other storytelling techniques. Baseman says, "It's really about taking all of the different narratives from the myths I've been told and mixing them with my characters to try and find my truth," he says. "We're not doing it in a straightforward historical way. It's really an exploration of my psyche."[23]

Mythical Creatures has the support of the Sundance Institute's New Frontier Story Lab and the Museum of the Holocaust in Los Angeles.[24]