Gary M. Reynolds

Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.

Gary M. Reynolds
Born (1952-06-21) June 21, 1952
OccupationChairman of GMR Marketing
Chairman/CEO of Banshee Music
Chairman of the Radiate Group
Spouse(s)Gail Reynolds

Biography

A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[4][6][7][8]

References

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