Gayathri Ashokan

Gayathri Ashokan is an Indian poster designer and screenwriter who works in Malayalam cinema. He is considered as a pioneer in poster designing art along with P. N. Menon in Malayalam film industry.[1] His debut design was for director Padmarajan' s Koodevide where he created a poster with all characters appearing in postage stamp. The posters created a very good impact among filmgoers. He has designed promotional posters for over 700 films including Tamil films. Ashokan introduced the airbrush concept in Malayalam posters.[2][1]

This article is about the poster designer. For the playback singer, see Gayatri Asokan.

Gayathri Ashokan
Born
B. Ashok

6 April 1957
Ettumanoor India
Other namesGayatri Ashokan
OccupationFilm poster designer, screenwriter
Years active1983–present
Spouse(s)Girija Ashok
ChildrenVinayak Ashok (Son)
Raja Rajeswari (Daughter)

Career

Ashokan started off his career as a designer for books and magazines based at Kottayam and he later started doing posters in the name of the studio he worked. The posters of most of the films produced and distributed by Jubilee Pictures, Geo Movies, Binny Films, Central Pictures and Century Films were designed by Ashokan, on behalf of the Studio. He has also worked as a lay out designer for Cut-Cut Magazine, published from Kottayam.

His first break as an independent poster designer happened with Koodevide, followed by Swanthamevide Bandhamevide, Sandarbham, Ente Upasana and finally his 10th film My Dear Kuttichathan. Eight of those ten films became a success at the box office establishing Ashokan as a prominent designer.[3][1]

Gayathri Ashokan's work for Devaraagam, Kala Pani and Thazhvaram was much appreciated.[1] He is also the screenwriter for the Mohanlal starrer action thriller Douthyam, released in 1989.[1][4] He also wrote the screenplay of Itha Samayamayi, but was uncredited.

Selected filmography

References
  1. "പിന്നെയും ഗായത്രി". Malayala Manorama. 19 August 2016. Archived from the original on 19 August 2016. Retrieved 19 August 2016.
  2. "Cinema Karyiangal-Poster Design (Gayathri Asokan-Poster Designer)-Part 1 off 3-Amrita TV". youtube. Retrieved 19 June 2014.
  3. "Cinema Karyiangal-Poster Design (Gayathri Asokan-Poster Designer)-Part 2 off 3-Amrita TV". youtube. Retrieved 19 June 2014.
  4. "Cinema Karyiangal-Poster Design (Gayathri Asokan-Poster Designer)-Part 3 off 3-Amrita TV". youtube. Retrieved 19 June 2014.
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