Global Strategy Group

Global Strategy Group (GSG) is an American public relations and research firm.

Global Strategy Group
TypePrivate
IndustryPublic relations, research
Founded1995
Headquarters
New York City 
Websiteglobalstrategygroup.com

History

Jonathan Silvan, CEO, Jefrey Pollock, President and Jeffrey Plaut, Partner, started GSG together in 1995 as a boutique polling firm,[1] conducting market research for political and corporate clients. In 2008, the firm's annual revenues were about $20 million, and it had 50 employees.[2] In addition to New York City, Global has offices in Washington, DC; Hartford, Connecticut; Seattle; Denver; and Chicago.[3] The firm was mentioned in popular culture, including on the TV show The West Wing.[4] In 2018 GSG created the Navigator Project, which produces monthly research targeted at helping progressive campaigns.[5] The company also produces an annual Report on Business and Politics.[6]

Campaigns

GSG provides public relations and other campaign support, such as polling, for electoral candidates.[7] Clients of GSG in New York State have included New York Governor Eliot Spitzer, who used the firm in his 2006 gubernatorial campaign, New York state Attorney General Andrew M. Cuomo, and New York Governor David A. Paterson. GSG represents the New York state Democratic Party along with some New York state members of Congress, and US senator Kirsten Gillibrand.[8] Political clients outside of New York have included Iowa Governor Chet Culver,[9] Montana Governor Brian Schweitzer,[8] and presidential candidate Al Gore.[10] GSG also served as the pollster to Congressman and House Democratic Caucus Chairman Joseph Crowley, who lost the 2018 Democratic primary election for New York's 14th Congressional District by 15 points to Alexandria Ocasio-Cortez despite a previous GSG poll showing Crowley up by 35 points[11][12]

GSG has also worked for organizations Bill & Melinda Gates Foundation, ESPN, Google,[13] Condé Nast,[14] Airbnb, Microsoft,[13] Ultimate Fighting Championship (UFC),[15] United Way, and Yale University.[16][17]

References
  1. Confessore, Nicholas, "In Consulting Group's Rise, Hints of How Albany Works", The New York Times, September 29, 2008.
  2. "Jefrey Pollock, 35, President, profiled in Crain's 40 under 40", quoting from a brief article in Crain's New York, retrieved September 29, 2008
  3. Website, Global Strategy Group, retrieved November 07, 2010
  4. http://communicationsoffice.tripod.com/2-11.txt, retrieved April 8, 2015
  5. UTC, Renee Hickman511d ago / 5:26 PM. "New project aims to frame progressive messaging on economy, corruption and Trump". NBC News.
  6. Sommer, Cari. "Be Transparent And 3 Other Musts For Your Communications Strategy". Forbes.
  7. Ebert, Joel. "Polls show Manchin would top Morrisey in potential governor's race". Charleston Gazette-Mail.
  8. "Pollock Named Pollster Of The Year". April 2, 2012.
  9. http://wcfcourier.com/news/local/govt-and-politics/culver-touts-new-poll-showing-closer-race/article_b1caeeaa-d6af-11df-a97a-001cc4c002e0.html
  10. Wheatley, Jonathan (2017-05-15). Georgia from National Awakening to Rose Revolution: Delayed Transition in the Former Soviet Union. ISBN 978-1-351-93388-9.
  11. Lovett, Kenneth. "LOVETT: Potential leftist surge in New York could be tough for polls to pick up – NY Daily News". nydailynews.com. Retrieved 2018-07-04.
  12. "POLITICO Playbook: Understanding what Joe Crowley's drubbing means for D.C." POLITICO. Retrieved 2018-07-04.
  13. staff, PRWeek. "Global Strategy Group: Agency Business Report 2015". www.prweek.com.
  14. Rivers, Sabrina (2009-12-22). Tax-Deductible Wedding: More Wedding and Fun, Less Fret and Debt. ISBN 978-0-7627-6205-7.
  15. Hauser, Thomas (2009). An Unforgiving Sport: An Inside Look at Another Year in Boxing. University of Arkansas Press. p. 265. ISBN 978-1-55728-910-0.
  16. Stone, Christopher D. (2010-04-07). Should Trees Have Standing?: Law, Morality, and the Environment. ISBN 978-0-19-977994-9.
  17. "Lawmaker targets Herbalife as fund looks to benefit". March 11, 2014.
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