Goldbelly

Goldbelly is a curated online marketplace for regional and artisanal foods crafted by local food purveyors throughout the United States.[1] Goldbelly's staff curates products from restaurants, bakeries, delis, etc. to feature on the site and facilitates shipping across all 50 states.[2] The ordered food sometimes requires preparation and cooking.[3]

Goldbelly, Inc.
Type of businessPrivate company
Type of site
Online marketplace
Founded2013
HeadquartersNew York, New York, United States
Area servedUnited States
Founder(s)Joe Ariel
Trevor Stow
Vanessa Torrivilla
Joel Gillman
IndustryOnline food ordering
Employees20
URLwww.goldbelly.com
Launched2013
Current statusActive

History

Founded as 'Goldbely' by Joe Ariel, the company began its operation from a townhouse in Noe Valley in San Francisco with a four-person team of Ariel, Trevor Stow, Vanessa Torrivilla and Joel Gillman.[4][5][6][7] The site accepted into Y-Combinator in 2013.[8] Time Magazine named Goldbelly one of the 50 Best Websites of 2013.[9] In 2013, Goldbelly closed on $3 million seed funding led by Intel Capital.[10][11]

In 2017 the company moved its headquarters from San Francisco to New York City.[12] In October 2018, the company changed their name from Goldbely (with one L) to Goldbelly (with two Ls), raised $20 million in Series B funding led by Enlightened Hospitality Investments, the fund formed by Danny Meyer's Union Square Hospitality Group, and had Danny Meyer join the company's advisory board.[13]

Criticism

According to one review, as some of the food is frozen, the experience can sometimes differ from the taste customers get at the restaurant.[14]

References
  1. Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on 2015-11-14. Retrieved 2015-11-05.
  2. "How does Goldbelly pick the products that are featured on the site? – Customer Support for Goldbelly". help.goldbely.com. Retrieved 2015-11-05.
  3. Hepburn, Ned (25 February 2014). "Cross-Country Delivery Food Exists and It Is Delicious". Esquire. Retrieved 8 April 2015.
  4. Taylor, Kate. "Shake Shack founder Danny Meyer reveals why he believes delivery is an increasingly powerful force in the restaurant industry". Business Insider. Retrieved 2019-09-14.
  5. Dickey, Megan Rose. "These Startup Employees Essentially Have No Privacy Because They Live, Sleep, And Work With Their Boss". Business Insider. Retrieved 2019-09-14.
  6. "Goldbely Satisfies Cravings Across the Country - CraveOnline". CraveOnline. 2016-04-02. Retrieved 2016-11-29.
  7. Schubarth, Cromwell (2013-03-27). "9 top startup picks from Y Combinator Demo Day". www.bizjournals.com. Retrieved 2019-09-14.
  8. Lawler, Ryan. "Y Combinator-Backed Goldbely Launches To Bring Gourmet Cuisine To Food Explorers All Over The Country". TechCrunch. Retrieved 2017-03-08.
  9. Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on 2015-11-14. Retrieved 2015-11-05.
  10. Taylor, Colleen. "A Visit To Goldbely, The Fancy Food Delivery Startup That Just Gobbled Up $3M Led By Intel Capital". TechCrunch. Retrieved 2016-11-29.
  11. Hardawar, Devindra (17 September 2013). "Goldbely scores $3M to bring famous eats to your door". VentureBeat. Retrieved 4 November 2015.
  12. "Legendary Carnegie Deli finds new life online". 2017-11-09. Retrieved 2019-08-26.
  13. "Danny Meyer Just Raised 20 Million for This Online Food Company". Food and Wine. 9 October 2018. Retrieved 26 August 2019.
  14. Conneally, Tim (16 August 2013). "Don't Mail Me My Food, Thanks". Forbes. Retrieved 23 April 2015.
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