Golden Bat (cigarette)

Golden Bat (Or Kinshi as it was known from 1940 to May 1949) is a Japanese filterless brand of cigarettes, currently owned and manufactured by Japan Tobacco.

Golden Bat
An old Japanese pack of Golden Bat cigarettes.
Product typeCigarette
OwnerJapan Tobacco
Produced byJapan Tobacco
CountryEmpire of Japan
Introduced1906 (1906)
MarketsEmpire of Japan, Japan[1][2][3]

History

The brand was launched in 1906.[4] The brand has been known by the alias of "Bat" for a long time. After enforcement of the tobacco monopoly system in Japan, in September 1906 (Meiji 39), it was placed on the market by the then-Monopoly Bureau, the Ministry of Finance (the forerunner of "Japan Tobacco and Salt Public Corporation"). In the present cigarette market, Golden Bat is famous for being the oldest brand in Japan as it reached its centennial in 2006.

It used to feature a slender roll, and was manufactured for the general public. Although it is not as popular anymore, there are habitually ardent and deep-rooted smokers of it. That can be the reason leading to an exceptional long seller.

As of July 2006, a 20-pack cost 140 yen and was known as the cheapest cigarette in Japan. It was taxed low due to using the low grade of tobacco leaves categorized into third class. Incidentally it was 4 sen (0.04 yen) per a 10-pack when it was put on the market in 1906. Since April 2016, however, tax increases were enforced and Golden Bat lost its preferential tax status.[5]

The background of using a bat as the brand, at first exported to China, in which a bat symbolized good luck, was being planned. As a product for export, it had been manufactured since 1905 (Meiji 38), a year earlier than domestic sale.

The old-fashioned package that shows golden bats on a moss-green background is extensively known, and it is coming to be re-evaluated as a nostalgic design these days. Although the detail of the design was changed several times due to the extremely long history, the original design has been maintained for the most part.

A filtered Golden Bat variant was sold nationwide in 1997. The package was redesigned to be modern, and TV commercials and advertisements were frequently shown.[6][7] The price, quantity of tar and nicotine were almost the same as most other brands, and it was a kind of a new brand of the oldest tobacco brand of Japan; however, it was discontinued in May 2003. After that, in July 2004, although Golden Bat Box (tea flavor) and Golden Bat Menthol Box (cassis flavor) were put on the market in the Miyagi Prefecture, these tobaccos also did not lead to stability of purchasing and were discontinued in February 2005.

Appearance of the package was changed widely in 2005 because a new text warning was put on it. Habitual smokers of Golden Bat criticized it as destroying history; however, the design has changed afterwards, with silver paper and a tag. Also the roll size of the cigarettes was changed into the same size as the general ones, and both the roll and flavor became thicker than before.

It used to have 18 mg of tar and 1.1 mg of nicotine, but during the 100th anniversary of the brand (which was in June 2016) the content has been lowered to 15 mg of tar and 1.0 mg of nicotine.

Controversy

Opium in Chinese sold Golden Bat cigarettes

As part of the plans for the exploitation of China, during the 1930s and 1940s the subsidiary tobacco industry of Mitsui had started production of special "Golden Bat" cigarettes using the then-popular in the Far East trademark. Their circulation was prohibited in Japan and was used only for export. Local Japanese secret service under the controversial General Kenji Doihara had the control of their distribution in China and Manchuria, where the production was exported. In their mouthpieces, there were hidden small doses of opium or heroin and by this, millions of unsuspecting consumers were addicted into these narcotics, while creating huge profits. The mastermind of the plan, the General of the Imperial Japanese Army Kenji Doihara was later prosecuted and convicted for war crimes before the International Military Tribunal for the Far East sentenced him to death, but no actions ever took place against the company which profited from their production. According to a testimony presented at the Tokyo war crimes trials in 1948, the revenue from the narcotization policy in China, including Manchukuo, was estimated to be 20 to 30 million yen per year, while another authority stated that the annual revenue was estimated by the Japanese military at 300 million dollars a year.[8][9][10][11]

Various cartons of Japanese cigarettes, with Golden Bat displayed at the bottom

In habitual smokers of Golden Bat, there were some famous writers, and the name of "Bat" appears in their literary works. Well-known story writers Ryūnosuke Akutagawa, Osamu Dazai and Chūya Nakahara loved to smoke Golden Bat. Hyakken Uchida liked high-quality cigarettes, such as "Asahi" and "Peace", but he mentioned "Bat" as the cigarette he desired to smoke sometimes. The naturalist, Minakata Kumagusu also smoked Golden Bat, and he used its box as a specimen case of a slime germ he collected.

From the pre-war 1940 (Showa 15) until the post-war 1949 (Showa 24), the name of Golden Bat was considered a hostile word and changed into "Kinshi", meaning a golden kite. That was based on the mythology of Emperor Jimmu, who was the first emperor of Japan. The design was also changed along with it. At first, a golden kite perching on the edge of a bow was designed; however, it was changed and the bow was removed due to the indication that it can be irreverent if the package features a golden kite perching on the edge of a bow was thrown away and stepped on. In the mythology of Emperor Jimmu, a golden kite perching on the edge of a bow led to a victory.

See also

References
  1. "BrandGolden Bat - Cigarettes Pedia". Cigarettespedia.com. Retrieved 29 January 2018.
  2. "Golden Bat". Zigsam.at. Retrieved 29 January 2018.
  3. "Kinshi". Zigsam.at. Retrieved 29 January 2018.
  4. "Tobacco culture, c. 1910. - Old Tokyo". Oldtokyo.com. Retrieved 29 January 2018.
  5. "Third-class cigarettes losing 'preferential' tax status". Tobaccoreporter.com. 22 January 2016. Retrieved 29 January 2018.
  6. "いいなCM　JT　ゴールデンバット　GOLDEN BAT". YouTube. 28 July 2011. Retrieved 29 January 2018.
  7. "BatShit". Nl.pinterest.com. Retrieved 29 January 2018.
  8. Mitsui: Three Centuries of Japanese Business, pages 312–313, John G. Roberts, Weatherhill, ISBN 978-0-8348-0080-9, 1991
  9. Encyclopedia of Espionage, p.315, Ronald Sydney Seth, ISBN 978-0-385-01609-4, Doubleday, 1974
  10. "Japan / China / Korea: Mitsui Company manufactured 'Golden Bat' cigarette packet from the 1930s – Pictures From History". Picturesfromhistory.com. Retrieved 29 January 2018.
  11. "Japanese Cigarette Brands". Wonderfulrife.blogspot.nl. Archived from the original on 29 January 2018. Retrieved 29 January 2018.
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